Marketing your business in 2016

Marketing your business is already hard, right? As a business owner or operator you know how awesome you are, and how stellar the products and services you offer! However, getting that message into the hands of a potential customer is extremely tiring and costly at times.

Every person and every generation all consume media differently. Do you do TV commercials, place an ad in the newspaper or yellow pages, use direct mail, billboards, paid search or the guy on the side of the road dancing with a sign?

While dancing sign guys can be very effective, will that work in 2016? In 2016 you have so many major events going on vying for the consumer’s attention. You have a presidential election, the 2016 Olympics, and much more.

In a 24 hour time period in 2015 the average consumer sees 3,000 messages or advertisements. In 2016 with political advertising in full effect, you could see that number increase from 25 to 50%.

What will make your business stand out from the rest? Your message has to be able to gain their attention. Not only do you have to be able to grab their attention, you have to fight for available real estate for all mediums. Prices will ebb and flow because space will be an issue throughout most of the year, then once the election is over you will be in full holiday marketing zone.

 

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Digital Marketing In The Holidays – A Training Event

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On Thursday, December 10th, 2015 –  PIP Triad will once again partner with the Alamance Chamber of Commerce to host the 4th part of this year’s tech series!

In this session we will cover how to make the most of the end of the year rush to get your final content marketing efforts to your audience. Among the hustle and bustle of making it from Turkey Day to the fireworks and festivities of New Year’s Eve, you need to still need to publish with consciousness about the distraction we are experiencing as consumers this time of year. We will then look at the forecast for 2016!

Registration is $15.00 and the session will run from 10 a.m. to 12 Noon Hurry Seating is limited and filling up fast!

Click here to register or to learn more!

 

 

Understanding Google Analytics

Have you ever wondered how much traffic your website was getting? How do people come to your website? What do they do on your website? Or better yet – have you ever asked yourself why is my website not producing revenue? PIP is here to help you understand!

Schedule a Understanding Google Analytics Training Session and our Marketing Director Jessica Byerly will come to your office and train you how to read and understand your Analytics from your website.  Space is limited and each session is 2 hours in length! Right now this offer is only $250.00!

To take advantage of this offer please email Jessica here to see what times are available, or please call our office! Please Call 888-927-8290 or 888-346-1169.

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Alamance Chamber hosts Business Development Series

A week from today, the Alamance County Chamber of Commerce will be hosting the next of the Business Development Series : Planning Your Marketing Calendar 

From 11:30 am – 1:00 pm next Tuesday, May 14th, NorthStar Marketing & Communications’ Andy Lynch will be discussing how to better prepare your company’s marketing efforts verses hasting decisions often thrown together to hit pressing deadlines. He will be guiding listeners in how to develop an effective marketing calendar using “campaign thinking” to make you and your employees’ marketing efforts happen on time and on purpose!

Lunch will be provided. The deadline to register is May 13th at noon by visiting www.alamancechamber.com

BIG ANNOUCEMENT IS HERE!!!

Big Announcement PIP Triad

We Can Finally Share Our Big News!!!

PIP PRINTING AND MARKETING SERVICES IN BURLINGTON, NC EXPANDS TO THE TRIAD THROUGH PURCHASE OF PIP PRINTING AND MARKETING SERVICES IN GREENSBORO, NC

BURLINGTON, NC  (MAY 1,  2013) – The owners of  PIP Printing and Marketing Services in Burlington, NC announce today that they have acquired the PIP Printing and Marketing Services in Greensboro, NC. The new business entity will be known as PIP Printing and Marketing Services of the Triad and will offer expanded services including digital print, signage, marketing consultation, direct mail and web design from the Triad to the Triangle.

“This is an important year for us as we celebrate not only this merger, but 30 years in business striving each day to exceed customer expectations,” said Jimmy Brumley, owner, PIP Printing and Marketing Services of the Triad. “In 1983 my wife Judy and I started this business with a goal of helping customers with quality print products and services. Through steady growth, the implementation of new technologies and the dedication and knowledge of our employees, we will now be able to expand our print, signage and marketing services to all of Central North Carolina.”

PIP Printing and Marketing Services in Greensboro, NC was owned by Alan and Chris Mimms. For over 37 years they proudly served customers in Greensboro and Guilford County with high quality print and marketing services. After achieving many sales goals, helping customers grow their businesses, and proudly giving back to the city of Greensboro through many philanthropic efforts, the Mimms are excited about retirement and spending time with family and friends.

PIP Printing and Marketing Services of the Triad will be headquartered at 825 South Main Street in downtown Burlington, NC. The 37,000 square-foot location houses a full-service commercial print production operation and a host of other marketing services including: graphic design, web design, e-mail marketing, signage, fulfillment and shipping, marketing consultation, and direct mail. “Our expansion into Greensboro will allow us to better serve all of our customers with unmatched quality and service,” said Brumley. “We will be able to expand our market and help even more businesses of all  sizes  increase  ROI through customized marketing strategies and programs.”

The headquarters office will be joined with the current Greensboro facility located at 4214 Beechwood Drive in the Piedmont Centre  to provide customers with convenient options to meet their print and marketing needs. “The Greensboro and Burlington teams will work together in two locations to assure customer projects are completed accurately and on-time,” Brumley said. “Having multiple facilities will help us serve our current base of customers in Alamance and Orange counties and our new customers in Greensboro and other parts of the Triad.”

In 2012 PIP Printing and Marketing Services of the Triad ranked 5th in sales volume out of more than 300 PIP franchises nationwide and have  received numerous franchise and industry awards .   Franchise Services Incorporated, located in Mission Viejo, Ca., supports numerous brands including PIP with marketing and business development strategies. FSI helps each franchisee stay abreast of industry trends as well as new services, equipment and technologies, all in an effort to help each location best serve its customers. FSI President and COO Rich Lowe stands ready to help this expanding franchise. He said “Jimmy and Judy Brumley owners of the PIP Printing and Marketing Services center in Burlington North Carolina have been leaders in our network for decades. The Brumley’s and their team strive to bring the latest products and the best service to all of their customers. The purchase (merger) of the Greensboro location further strengthens their ability to support the business community in the triad area. We are excited about their continued growth.”

For more information about PIP Printing and Marketing Services of the Triad, please visit piptriad.com or contact the headquarters office during regular hours, Monday-Friday, 8:30-5:30 p.m.: 336-222-0717 in Burlington  or  the Greensboro office at 336-315-2331

 

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Proud NEW Members of Pinterest!

Since we’ve encouraged our readers and customers to take advantage of as many social media opportunities as they can handle… we thought we should follow our own advice and finally jump on the Pinterest train!

Everyone can use an inspirational boost from time to time and successful businesses, as well as individuals, are happy to share their own and build off of others’ ideas. What better resource than a virtual pin board? If you or your business haven’t explored this wonderful site, check it out and start brainstorming today!

Follow ours at www.pinterest.com/pipburlington.

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