Be on the look out! Triad Signs has new signage solutions.

Guess where Brandon Williamsour Signage Manager, is?

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He is braving the elements in Minneapolis to learn more about a great product from 3M. This product is called 3M™ DI-NOC™ Architectural Finishes and Triad Signs is becoming a 3M Endorsed DI-NOC™ Installer. 

So why replace expensive fixtures and surfaces when you can resurface them using a decorative metal, sophisticated stone or luxurious wood design at a fraction of the cost? Using 3M™ DI-NOC™ Architectural Finishes let you transform a space with less downtime, less labor, and less waste. Most products can even be installed without the use of power tools.

3M has this to say about their product:
“The warmth of wood grain. The sleek feel of metal. The cool of natural stone. And hundreds of other choices. With over 500 surfaces to choose from, 3M™ DI-NOC™ Architectural Finishes offer it all, at a budget-friendly price. Specify them and you won’t think faux—you’ll think, fantastic.”

So is it time to let Triad Signs help you update your image?

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For more information about 3M™ DI-NOC™ Architectural Finishes

click here to visit their site.

 

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A Night in Havana!

Once again, PIP Triad was honored to be a part of one of the best events of the year benefitting Alamance Arts. The festive evening was filled with delectable cuisine and exceptional entertainment. PIP Triad designed, printed and mailed the invitations, created the event signage, and personalized stainless tumblers. We are glad we could help make this event a success!

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“It was so much fun… the raffle items, food and WOW the decor was unreal!!”
– Ami L Hill
“We had a great time – fun theme and enjoyed the Latin dancers and the youth musicians. Happy with our auction items too!”
– Janie Whitt Sellers
“The food and entertainment were wonderful! The auction items were some of the best we’ve ever had! Words are not adequate to express how grateful everyone is for your generous leadership and support of Alamance Arts. You are AWESOME!”
– Lisa Bulla Pennington
“I could not have enjoyed it more, especially for my first time! I truly appreciate your kindness!” – Ross D. Bulla
“Truly can’t say enough how wonderful and enjoyable Havana-fundraiser for Alamance Arts was this year… Everything was stunning! Lummy, thank you for your dedication to our community, we are sincerely grateful.”
– Debbie Parler
“Great food, entertainment, and friends. Thanks for all you guys did. Just outstanding.”
– Bennie Benton

Treat Your Employees and Customers With Holiday Promotional Items

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Holiday Gift Ideas from Fun to Fabulous
It’s that time of year again, when businesses both large and small start thinking about how to recognize their staff and prized clients, and integrated marketers try to figure out how to do it affordably while still making an unforgettable impression. Below is our curated list of five buzzworthy gifts that can pull this double duty. Our list runs the gamut from just a few dollars, to items for those looking to splurge a bit.

Fidget Spinner
Aww, the spinner that has taken the world by storm. It turns out that everyone from primary school children to high-powered executives love these little gadgets for refocusing, relaxing and centering themselves! These lightweight, portable toys, originally developed for kids with autism or attention disorders, can be hidden away in a desk or purse, and definitely won’t break the bank—unless you want to shell out about $17,000 for any stressed-out billionaires you know. Cost: from around $.90 to $10.

Bluetooth Speaker
Convenient, portable Bluetooth speakers let you take your music to the park, beach, even into the shower—pretty much anywhere that you would take a portable stereo system. Sound quality varies by size and number of internal speakers, which depends on your budget, but they can usually fit in a pocket or bag for great sound without the hassle of cables and plugs. Designs include ruggedized exteriors, sleek wood casing, and plastic. Cost: from around $6 to money is no object.

Bluetooth Neckband
Earlier this year we noted the popularity of Bluetooth products for tech-savvy recipients. The neckband is a lightweight way to get in-ear Bluetooth sound without wires or concerns about falling off. Featuring retractable wires, and foldable for compact transport, these popular earbuds are ergonomic, great for exercise, and will wow giftees. Cost: from around $11, up to Bose.

Digital Photo Display
This won’t be the first—or last—time that you see this item recommended as a gift to delight both employees and executives. The popularity of camera-enabled mobile phones means we take more photos than ever, so give your customers or employees the opportunity to share some of those cherished images. Digital frames are easier than ever to set up and use and provide a unique and engaging way to exhibit photos. Sizes and features vary—from keychain and ornament to 7” LCD display. Cost: from around $55.

A Bonus Two-fer
For those times when you can’t decide between a Bluetooth speaker and Bluetooth earbuds, but still want to be on-trend with tech, check out these truly wireless earbuds inside a wireless charging station that doubles as a speaker. A bit pricey, but imagine your recipients’ excitement! Cost: from around $90.

Whatever the budget, integrated marketers will find sound advice for holiday gifting in our promotional products archive, including ideas for pets, information on how people save and use their promo products, and strategies for campaigns built around promos.

Is Your Signage Driving People Away?

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Maybe it’s time to take a second look at your storefront business sign. Is it really drawing people in? Or keeping them out?

Despite the old adage about not judging a book by its cover, people make snap-judgment decisions every day about businesses they’ve never entered or dealt with, based solely on the first impression conveyed by the signage.

Signage Overlooked In Business Schools

There’s little escape from signage in daily life. But despite the ubiquity of business signs, business students have not stopped to give the topic much thought, according to a research report by marketing professor James J. Kellaris, Ph.D., of the University of Cincinnati. Even marketing textbooks “offer scant (or no) coverage of the topic,” he notes.

“On-premise signage is one of the oldest and most important forms of marketing communication,” writes Kellaris. Nevertheless, the benefits of effective signage are not fully understood by marketers, nor are they well-covered in marketing literature.

Integrated marketers and small businesses of all kinds can use signs more effectively by stepping back and understanding the different functions signs perform. In marketing communications, signs perform three roles: “identification, way-finding, and branding,” explains Kellaris. How well are your signs doing each of those jobs?

First Impressions Can Be Lasting

Kellaris conducted a survey of 200 business students about their attitudes toward signage and found that 79 percent agreed they could “infer the quality of a business from its signage.”

A majority (55 percent) of respondents said they would “avoid going into business establishments that have poor quality signage.”

Students agreed with the sign industry adage that “a sign is to a business what a handshake is to a sales call” — in other words, an important first impression and a revealing hint of personality.

The report posited that consumers’ first impressions tend to become frozen over time, even in the face of additional information that might go against their initial conclusion.

Don’t Be Difficult

Effective signage involves more than simply good visibility. Kellaris’ report cites research that suggests “the ease or difficulty with which visual information is processed can influence attitudes toward that information. If an object (word or symbol) is legible but difficult to read, it may be evaluated negatively…”

You can’t always control all the factors of your environment, such as the size and placement of your sign. But above all, you should seek to keep your message and graphics as clear, simple and legible as possible, to reduce any difficulty for your prospective customer. Make sure your message can be read easily and understood even at a distance.

For more tips on creating effective signage, take a look at some previous posts: “Create Signage Your Customers Can’t Ignore,” “How Signage Color Affects Customers” and “Sign of the Times: Typography and the Aging Eye.”