Playing The Social Media Game

Social Media is changing again before our eyes! To market your business well, you need to be aware of these changes and what that means to your 2015 marketing plan! No longer is Facebook that powerhouse that it once was, granted it is still dominating, but you need to be looking at ways to reach your audience where they are at and on their level. Users on twitter are different, they consume media differently than those on Facebook. Instagram and Vine need to be considered in 2015 for your business, let’s not forget our blogs and even snapchat!

In 2015 it will no longer be about the status update! It will be all about content, human content – not perfect content. For a business to stand out the content is going to have to be meaningful, humorous, fun-filled and with heart. 2015 will be a year of light and fluffy in all video glory. Encourage your marketeers to be ready at a moment’s notice to capture that moment to sell.

Apps and tools are available to make any smart phone user a filmmaker and photographer.

Make plans and get creative! For more tips and advice reach out to PIP Triad!

Socialnomics 2014 – The Good, The Bad, and The Ugly Breakfast and Learn!

PIP Printing and Marketing Services Of The Triad will officially start back with their educational series with their first Breakfast and Learn on June 4th, 2014. Marketing director Jessica Byerly will be presenting Socialnomics 2014 – The Good, The Bad, and The Ugly. Byerly will focus on the changes happening in social media, what has changed, and what is to come.

PIP Triad’s training seminars have been part of a packed house professional courtesy of the centers owners Jimmy and Judy Brumley. Each one featuring an action packed education session and Q&A.

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Do you get overwhelmed with the constant sea of constant change in social media? 2014 has kicked off with huge changes that will absolutely impact the way you market your business online. This Seminar will bring you up to speed of the recent changes that may affect you and your business.

If you are interested in attending, be sure to register online. Seating is limited and fills up fast!

Click Here to Register



Proud NEW Members of Pinterest!

Since we’ve encouraged our readers and customers to take advantage of as many social media opportunities as they can handle… we thought we should follow our own advice and finally jump on the Pinterest train!

Everyone can use an inspirational boost from time to time and successful businesses, as well as individuals, are happy to share their own and build off of others’ ideas. What better resource than a virtual pin board? If you or your business haven’t explored this wonderful site, check it out and start brainstorming today!

Follow ours at

Pinterest | PIP Burlington

It’s Madness! Social Madness!

PIP Printing and Marketing Services of Burlington is going Mad. Mad For Social Media that is! We are competing in the Triad Business Journal’s Social Madness Challenge! What is Social Madness? “Social Madness is a one-of-a-kind corporate media challenge that measures the growth of a company’s social presence. Leverage your social influence and vote for your favorite local businesses on The Business Journals’ Social Madness pages.” PIP Burlington is going head to head against some of Triad Small Business.

The first portion of the competition is a voting challenge. Currently in 4th place we are asking you for your vote, follow, tweet, and Linked In Connection! It does not take but a minute to log on and click vote! If you are not already following us on twitter or a fan on Facebook… You can click the link and Like, Follow or even connect with our company Profile on Linked In!

By going through the Social Madness Website – we gain points for each!

Please take a moment and vote for PIP Burlington!

Click Here To VOTE!

Socially Inclined

This week’s issue of the Triad Business Journal there is an article written by Ms. Catherine Carlock about a dental practice in Greensboro and their Social Media Marketing. They are doing things right! Dr. Civils and his wife are using Social Media to their advantage. Carlock talks about the time it takes to do Social Media the right way. Devoting enough time and choosing the right channels. The Civils are doing both Facebook and Twitter!

As it stated in the article not every Social Media Channel is right for you. Explore where your customers are at – Are they twitter users, Facebook users, do they spend their time on YouTube or reading articles.

Just having a page or presence is good but not good enough. You have to engage your clients. We often hear from clients that they post things and never get a response. Did you know that the time of day you post has a lot to do with the engagement level?

MBA Online did a study last year about how consumers consume their media, Social Media included. Take a look and see – who are your customers? and when are they looking for media?

Social Media – is also a 24 hour 7 day a week job – There is always a possibility that someone will post, ask a question, write a referral, or seek information. You need to be ready and willing to respond.

Websites Within Facebook!!!!!

Well, spring is here and with spring comes many new beginnings, so why not start fresh with your Facebook Page?

Sure, you may have used Facebook last year to create leads for business; but this year, why not take full advantage of the power of social media?

In business, a large component is looking professional, talking professionally, and having professional tools. How professional does it look when you post sales on your Facebook wall? People would much rather see information and fun over a Facebook wall.

Although Facebook wasn’t created specifically for business needs, there are ways to increase the level of professionalism on your wall, and thus increase value for your services. When they look at your business page, you want buyers to see an extension of your business, and give them all the information they would need to make a further decision.

Growth Marketing, a division of PIP Burlington, is proud to offer you websites within Facebook! We have developed the amazing ability to insert apps that function like a menu bar on your Facebook page. It’s much like having a miniature fully-functioning Facebook website!

Out of all the amazing apps we have developed, we determined the following as the most useful:

Welcome – also known as the “landing page.” This is a great app, because right off the bat it allows you to represent your business in the way you desire. Having a landing page is more professional to land on, rather than the wall where there is too much info and no call-to-action.

About Us – Having an “about us” tab is perfect for giving your clients more information and statistics on your company. It’s the ideal location to tell people how to contact you as well.

Lead Generation with Email – The Lead Generation App is an Inbound Marketer’s dream. The Lead Generation App lets you create a call to action, customize your form to gather visitor information, attach a PDF (or a file of your choice). You are off to capturing leads from your Facebook page.

Inventory Listings – This app is the most crucial to any business looking to tap into the potential of Facebook generated leads. It’s the fastest and easiest way to add inventory to your Facebook page. You can add pictures, videos, Google Maps, and more to customize your Listings Page. You can even match the color scheme of your web to your listings.

Twitter – Integrate your Twitter feed and pull in Tweets to your Facebook page with just a couple of clicks. Tweets will automatically update when a user hits your page and click through to follow your posts! In the case of a realtor, it’s great. When you have a new house on the market, you can tweet it and clients on Facebook will be able to view it.

Having a professional Facebook page is easy to obtain and almost instantly upgrades the value of your business services.  Ready to get started?  Set up your appointment today and receive 25% off the set-up fee. If you refer a friend who sets up an appointment, you will receive an additional 10% off your set-up fee.

Hurry—Discount Offer Ends April 13, 2012