Go Green this Month!

Imagine your company’s logo on these unique promotional products…

eco-friendly

Now imagine the response you will stir when customers find out that these items are Eco-Friendly! As part of our Profit Potential inventory, we can help you and your business develop any of these products in a way that ensures increased attention and profit. Call PIP Burlington today for a breakdown of our Eco-Friendly Ad Specialty products!

esp profit potential eco-friendly

 

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Jessica Wilkins Byerly of PIP in Burlington, North Carolina Earns Professional Certification Becomes a DMA Certified Marketing Professional

Burlington, NC,  June 18th, 2012—Jimmy Brumley, owner of PIP Printing and Marketing Services located at 825 South Main Street, Burlington, NC 27215, is pleased to announce that Jessica Byerly, director of their Growth Marketing Division, has received the Direct Marketing Association (DMA) Certified Marketing Professional designation.
“The education, training and skills I received from taking this course through the DMA have greatly enhanced my ability to help our customers grow their business through direct marketing,” said Mrs. Byerly. “At PIP, we help our customers with more than just printing direct mail pieces and brochures. Our digital production capabilities such as variable printing, which allows us to personalize the marketing pieces we print for our clients, along with list acquisition and data management, helps them be more effective in reaching their target audience.”
The DMA Certified Marketing Professional Certification is a one-of-a-kind direct marketing certification program that provides the insights and knowledge necessary to excel in today’s increasingly digital climate. The program consists of 16 eLearning courses focused on all aspects of direct marketing. Ten essential courses deal with the core aspects of direct marketing; four advanced courses cover database marketing, direct marketing math and finance, social marketing and email marketing; and two elective courses complete the program.
About PIP Printing and Marketing Services Burlington
PIP Printing and Marketing Services Burlington provides printing and marketing services designed to help companies grow. Products and services include traditional printing, copying and mailing services as well as value-added offerings such as web to print solutions, integrated direct marketing tools, and promotional products. PIP helps companies meet their business growth objectives from lead generation, customer retention and reactivation to brand management and more.
PIP is locally owned and operated and is part of a worldwide network of franchise brands and affiliates that spans more than 600 locations in 13 countries. PIP has received numerous awards and recognition including the Franchise Times Top 200, Entrepreneur Franchise 500, Quick Printing Top 100, Printing Impressions 400, an AllStar Top 300 Award and a Franchise 50 Franchisee Satisfaction Award from Franchise Business Review.
http://www.pipburlington.com
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Night Moves

A Couple of Weeks Ago – Two Men and A Truck of Greensboro (A Great Client Of Ours) came to us with a need! They had decided to set up a booth at the Piedmont Triad Business Showcase and was needing a new idea on how to brand their new offerings!

They have always been a great moving service – but is now going to offer Night Moves. This is a Service where if you need to move after work – they have the team and manpower to get it done.

The Showcase would be a revealing of the new offers to the public and they wanted to do it in a big different way. The team here at PIP Burlington has a great concept. Our Creative Director Katie – worked up two concepts.

The Client Loved the one! Then Production Manager Jeremy Mitchell and Quality Control Manager Greg Mullis – put some further thought into it and then the “Lights” went off!

Here is our concept from Start to Finish – We are so Very Proud!

PiP Burlington Announces New Marketing Division

PIP Printing of Burlington would like to announce the opening of Growth Marketing, a new division that will focus on marketing strategy and business development for clients. The main focus will be to help clients grow their business through digital media emphasizing strong websites, social media, and in-bound marketing techniques with the goal of providing clients with the best return on their investment.

To make this possible, PIP Printing has brought on board Jessica Wilkins Byerly, formerly with G-Force Marketing Solutions in Greensboro where she spent the last two years developing and implementing digital marketing plans for companies across the southeast and Texas. Jessica brings a background of cross media (print, digital media, television, and direct mail) from her work experience at Media General, WFMY-TV and Valassis. Jessica comes from a family that has been immersed in the marketing industry for many generations.

Jessica lives on a farm with her husband of 12 years, daughter, and four rescue cats. She has been a member of Mayodan First Baptist for the past six years and is actively involved with the church youth. She stays busy supporting her daughter’s school activities and sports teams and writing on her personal blog. Jessica has a true passion for cutting-edge technology and Twitter. Jessica can be followed on Twitter and on her blog.

Jessica looks forward to bringing additional opportunities to current clients and new clients by introducing them to the exciting world of new technology and advancements in digital marketing, educating them on best practices, and above all, helping them grow their business. With Jessica’s expertise, Growth Marketing and PIP Printing Burlington will become a leader in cross media promotions in the Triad.

Simple Ways to Grow Your Business.

What if we could find 500 to 1,000 new customers for you in the next 30 days? Would you be interested?

Search Engine Marketing (SEM, Pay Per Click, also known as Paid Search) is an online program which uses keywords to drive searching customers to your website through Google, Yahoo, Bing and many more. Since every client and every campaign is unique, the keyword discovery process is critical for a successful SEM campaign and trackable results. The fact that these are customers who are looking for your services right now and just might not know your name means they are ready to pull the trigger.

We uncover the keywords most relevant to your business to ensure a focused and targeted campaign. The core keywords go through a broadening process from the initial keyword discovery which reveals all of the applicable keywords for a particular search campaign. Once a program launches, we track the performance of every keyword and what activity that keyword has brought to your website. Did the keyword result in a form submission? A phone call? A SALE?! As the campaign is optimized, we will adjust the bids on keywords that are generating leads and conversions, while lowering the bids on lower performing keywords.  We will also omit keywords that are not performing well.

Are you interested in GROWING your business? We want to help. Call 336-222-0217.