Who Is The Mayor Of Your Business?

You have the CEO, CFO, President, VP….but did you know that your company could have a Mayor? They very well could not be an employee thanks to none other than Foursquare. Foursquare is a location-based social networking website for mobile devices, such as smartphones.

– Users check in to earn rewards, points, and mayorialships. For instance if you are here at our PIP location and check in – you would get a prize! To give you another example – if you were to check in on foursquare at the chick fil a on University Drive here in Burlington and it is your firs time checking in – you would receive a free chicken sandwich or chicken nuggets.

That is worth downloading a free app and checking in! Most Chili’s in the United States will give you free chips and Salsa just for checking in.

With that being said are you reaching the foursquare audience? Are you asking them to check in? Are you offering a special?

If you would like assistance with foursquare – give us a call we would be glad to help!


Websites Within Facebook!!!!!

Well, spring is here and with spring comes many new beginnings, so why not start fresh with your Facebook Page?

Sure, you may have used Facebook last year to create leads for business; but this year, why not take full advantage of the power of social media?

In business, a large component is looking professional, talking professionally, and having professional tools. How professional does it look when you post sales on your Facebook wall? People would much rather see information and fun over a Facebook wall.

Although Facebook wasn’t created specifically for business needs, there are ways to increase the level of professionalism on your wall, and thus increase value for your services. When they look at your business page, you want buyers to see an extension of your business, and give them all the information they would need to make a further decision.

Growth Marketing, a division of PIP Burlington, is proud to offer you websites within Facebook! We have developed the amazing ability to insert apps that function like a menu bar on your Facebook page. It’s much like having a miniature fully-functioning Facebook website!

Out of all the amazing apps we have developed, we determined the following as the most useful:

Welcome – also known as the “landing page.” This is a great app, because right off the bat it allows you to represent your business in the way you desire. Having a landing page is more professional to land on, rather than the wall where there is too much info and no call-to-action.

About Us – Having an “about us” tab is perfect for giving your clients more information and statistics on your company. It’s the ideal location to tell people how to contact you as well.

Lead Generation with Email – The Lead Generation App is an Inbound Marketer’s dream. The Lead Generation App lets you create a call to action, customize your form to gather visitor information, attach a PDF (or a file of your choice). You are off to capturing leads from your Facebook page.

Inventory Listings – This app is the most crucial to any business looking to tap into the potential of Facebook generated leads. It’s the fastest and easiest way to add inventory to your Facebook page. You can add pictures, videos, Google Maps, and more to customize your Listings Page. You can even match the color scheme of your web to your listings.

Twitter – Integrate your Twitter feed and pull in Tweets to your Facebook page with just a couple of clicks. Tweets will automatically update when a user hits your page and click through to follow your posts! In the case of a realtor, it’s great. When you have a new house on the market, you can tweet it and clients on Facebook will be able to view it.

Having a professional Facebook page is easy to obtain and almost instantly upgrades the value of your business services.  Ready to get started?  Set up your appointment today and receive 25% off the set-up fee. If you refer a friend who sets up an appointment, you will receive an additional 10% off your set-up fee.

Hurry—Discount Offer Ends April 13, 2012

Being a part of the Text Generation

Text and Mobile Marketing is such a significant item on each marketer’s plate. How do I as a business or brand stay in the pocket of our customers. Nielsen reports that 46% of US mobile phone owners had a smart phone as of Q4 2011. That number will jump to 50% by the end of 2012 if not before.

MBAOnline.com recently published an infographic that gives us a much better idea of how important texting is in the everyday lives of human beings.

  • 60% of humans (4.2 billion) are active texters.
  • There are 5 times as many texters as there are Facebook users and there is 850 Million Facebook Users.
  • Over 6 trillion texts were sent in 2010.
  • Over 193,000 text messages are sent every second.
  • 66% of humans in developing countries have mobile phone subscriptions.
  • 48 million people own cellphones but do not have electricity.
  • It is more common to have a cellphone in many African countries than it is to have a bank account.

Just like email Marketing there are proper ways of marketing through Text Messages. Here at Growth Marketing, a division of PiP Burlington, we have a texting Program that is extremely cost-effective and can help you be apart of a text revolution.

Whether it is a text reminder for a dental appointment or service appointment. An Event reminder that there is an upcoming event, or if business is slow and you want to drive traffic to move a certain product or time frame… texting works!

The Average Text Message received results in a decision with in 4 to 6 minutes.

Be in the Palm of their hand – Call us today to find out more.

PiP Burlington Announces New Marketing Division

PIP Printing of Burlington would like to announce the opening of Growth Marketing, a new division that will focus on marketing strategy and business development for clients. The main focus will be to help clients grow their business through digital media emphasizing strong websites, social media, and in-bound marketing techniques with the goal of providing clients with the best return on their investment.

To make this possible, PIP Printing has brought on board Jessica Wilkins Byerly, formerly with G-Force Marketing Solutions in Greensboro where she spent the last two years developing and implementing digital marketing plans for companies across the southeast and Texas. Jessica brings a background of cross media (print, digital media, television, and direct mail) from her work experience at Media General, WFMY-TV and Valassis. Jessica comes from a family that has been immersed in the marketing industry for many generations.

Jessica lives on a farm with her husband of 12 years, daughter, and four rescue cats. She has been a member of Mayodan First Baptist for the past six years and is actively involved with the church youth. She stays busy supporting her daughter’s school activities and sports teams and writing on her personal blog. Jessica has a true passion for cutting-edge technology and Twitter. Jessica can be followed on Twitter and on her blog.

Jessica looks forward to bringing additional opportunities to current clients and new clients by introducing them to the exciting world of new technology and advancements in digital marketing, educating them on best practices, and above all, helping them grow their business. With Jessica’s expertise, Growth Marketing and PIP Printing Burlington will become a leader in cross media promotions in the Triad.

Simple Ways to Grow Your Business.

What if we could find 500 to 1,000 new customers for you in the next 30 days? Would you be interested?

Search Engine Marketing (SEM, Pay Per Click, also known as Paid Search) is an online program which uses keywords to drive searching customers to your website through Google, Yahoo, Bing and many more. Since every client and every campaign is unique, the keyword discovery process is critical for a successful SEM campaign and trackable results. The fact that these are customers who are looking for your services right now and just might not know your name means they are ready to pull the trigger.

We uncover the keywords most relevant to your business to ensure a focused and targeted campaign. The core keywords go through a broadening process from the initial keyword discovery which reveals all of the applicable keywords for a particular search campaign. Once a program launches, we track the performance of every keyword and what activity that keyword has brought to your website. Did the keyword result in a form submission? A phone call? A SALE?! As the campaign is optimized, we will adjust the bids on keywords that are generating leads and conversions, while lowering the bids on lower performing keywords.  We will also omit keywords that are not performing well.

Are you interested in GROWING your business? We want to help. Call 336-222-0217.