Clear communication has always been a challenge for work teams. Especially since everyone seems to have a preferred method of connecting and sharing. How can integrated marketing teams communicate more clearly and efficiently with each other?
Transparency and openness within a group can be difficult to maintain. If you work as part of a team, whether remotely or in an office, threads of conversations can become scattered and hard to track. Files and attachments get misplaced or difficult to locate.
That’s where Slack comes in handy. Slack is a top-rated, cloud-based social network for mobile and desktop use (iOS and Android) designed specifically for work teams. The app (in both free and paid versions) brings all your communication together in one place with real-time messaging, archiving, and integrated search.
Here are five good reasons for integrated marketers and social-media mavens to Slack at work, as adapted from a list by FooPlugins.
1) Keep All Project Messages In One Place
Slack messages happen in one place and can be grouped by topic or project into channels. Team members can be assigned to as many channels as needed. A “Slackbot” automated tool helps users by offering tips on how to use the service, and doubles as a personal notepad.
2) Integrate With Third-Party Services
Slack works with many of the web-based services you may already use, including Twitter and others. More than 70 different integrations are possible, along with the ability to customize your own. File is easily done with Dropbox.
3) Search For Stuff
Say you suddenly need a file attachment and you can’t remember who sent it. Slack scan filter and searches limited to messages from one person, a single channel, or other options.
4) Message Individuals and Groups
Open, transparent team communications is helpful. But some messages don’t need to be shared with everyone. Slack also makes it easy to share private one-on-one messages and files.
5) Go Mobile
Slack also offers a mobile app version for iOS. To get started, open a free Slack account and invite members of your project team. For a nominal per user fee, you can upgrade to a paid account which provides more features.
Can Slack Really Help You Work Smarter?
In a word: Yes, if ‘smarter’ includes getting more done in less time. In its list of 25 Best Apps for Small Business Owners in 2016, NerdWallet said, “Slack users saw 48.6% fewer internal emails and held 25.1% fewer meetings after installing and using the app, leading to a 32% overall increase in productivity, according to a company survey.”
Now Slack just has to watch out for Facebook, which is hot on its heels with the introduction of Facebook Workplace.