Revolution Mill is a property like none other. This 45-acre historic textile campus brings apartments, restaurants, events, history and innovation together under one roof. For the past couple weeks we have installed the new signage for this amazing project. Check out our behind the scenes look!
Congratulations! Your product has been picked up by a retail store that’s agreed to give you choice real estate for your display. And as a savvy integrated marker, you know thata good point-of-purchase (POP) display can boost sales up to 64%, compared with shelf displays.
Now, how will you make the most of it? Short answer: best practices.
Fortunately, designing for the nearly $4 trillion retail business is a finely tuned science, supported by solid creative and psychological research that helps take the guesswork out of creating winning POP displays.
Stick to the Essentials
Cramming in too much information is one of the major pitfalls of sign design. Think of a POP like a mini-billboard, with just enough room (and shopper attention) for an image and a few words. Don’t include a website, unless it’s so a shopper can download a generous mobile coupon – and even then, think about using a QR code instead.
The Point Is Your Product
The very reason POP displays exist is to showcase your product or offer, so keep the actual construction to a minimum. Make sure shoppers can see and easily access your product. Have fun with the design, but make sure it’s functional and not too busy.
Color Is Crucial
Up to 85% of customers say that color is the major factor influencing their purchases.Red produces a bold, immediate response, but it also says ‘aggressive’ and ‘provocative.’ Consider cooler colors for your displays and signage: blue suggests dependability and security, and is a smart choice for tech, food, and finance; green evokes wealth, health and prestige, and is a good color for use with healthcare items, and plant or agriculture products.
Make Eye Contact
When creating a POP, remember to put your most important message or graphic where your audience is looking. The typical shopper gaze is between 3 ½ and 4 ½ feet off the ground. So unless you’re setting up shop in a men’s “big and tall” shop or a toy store, your display should be between 5 and 6 feet tall, and make the type big enough that it can be read from 12 feet away.
Brush Up On Your Signage Essentials
POPs have their own unique constraints, but the rules of good signage still apply. Remember to go bold and use good grammar. If you’ve already created a strong brand, use those guidelines to inform decisions about color, font and imagery.
According to Chain Store Age, a leading source of news and analysis for retail executives, signage (still) plays a vital role in branding, as more and more retailers strive to differentiate themselves in a loud and crowded marketplace.
New technologies continue to drive advancements in sign-printing, giving businesses a wider range of materials and creative options. In addition, color, texture, and lightingremain essential in making signage more impactful. This is especially evident in the supermarket and food industry, where retailers often pioneer retail point-of-sale tactics.
As we mention in this prior post about Trader Joe’s, signage reflects each store’s community, thus creating a strong local identity among customers. Similarly, in award-winning signage at Whole Foods Market in Detroit, “metal conduits bent into a bakery header evoke tailpipes and Detroit’s namesake of “The Motor City,” while 45-LPs-turned-checkout-lane-markers reflect the company’s Motown heritage,” according the organization handing out the awards.
Unique designs like these underscore Whole Foods’ attempt to be truly local within their markets, and to add courageous creativity to their overall integrated marketing.
Technology has also spurred interest among marketers in digital sign solutions, thanks to advancements in LCD, LED, digital imaging, and video streaming. Scott Jeffrey, Chief Creative Officer at the Interbrand consultancy, notes the surging appeal of digital signage in marketing. “Digital is now on everybody’s drawing board,” he says. And how much of it you use “depends on how adventurous you are as a brand and how far you want to go.”
Dazzle with Holographic Film
Recent advancements in holographic film technology make this form of signage more versatile and durable than ever. Holographic films are self-adhesive and ideal for vehicle wraps and window signs, because they can include eye-catching graphics and effects, such as 3D, glitter, and a spectrum of shifting colors..
From creating a localized signage strategy to incorporating the latest technologies, it’s never too late to rethink this essential element of integrated marketing. A reputable signage company can help you explore bold and creative applications of these and other treatments.
We’re literally knocking down walls to include a new vehicle wrap center! With the growing demand for all of our signage services, especially vehicle graphics and wraps necessitated an expanded vehicle wrap studio.
“This type of growth is fueled by our customers and to continue to provide them with the highest level of capabilities and solutions, it was crucial for us to complete this center.” Said Brandon Williams, Director of Triad Signs. “A custom designed vehicle wrap is like a rolling business card, it boosts a company’s brand and image out into the community wherever it goes: driving on the interstate, parked at stores, malls, restaurants, it’s 24/7 advertising.”
We expect to have the 2,200 sq. Ft. Center, located at 825 South Main Street in Burlington, completed by August 1st. We offer an in-house creative graphic design team and use high quality state-of-the-art materials, and recently certified as a 3M Brand MCS Warranty Certificate holder, the most comprehensive finished graphics warranty in the industry.
The wrap center will be open Monday – Friday from 8:30 am – 5:00 pm and walk in customers are welcomed. For additional information, contact Triad Signs at 336-222-0777 or visit us on the web at http://www.piptriadsigns.com.
You may not understand what most Millennials are saying – the struggle is real – but you can at least choose ‘perf’ promotional products they’ll like. These swaggy picks are‘hundo p’ approved to garner the right kind of attention among the demographic, which no integrated marketer can afford to ignore.
Why Millennials Matter
Generally considered to be born between 1977 and 2000, Millennials make up 25 percent of the U.S. population and account for 21 percent of consumer discretionary purchases – well more than a trillion dollars in direct buyer power, according toMillennialMarketing.com.
At least one in four of them are parents, and 37 percent of Millennials say they’re willing to purchase a product or service to support a cause they believe in – even if it means paying a bit more. And with Millennials making up 53.5 percent of the workforce, according to Pew Research Center, they’re in the sweet spot of any business-to-business marketing campaign.
Srsly. So fill up your integrated marketing shopping cart with promo items they’ll ‘gramabout you happily.
Get Techy. Razorfish’s Digital Dopamine report puts 83 percent of U.S. Millennials owning a smartphone, so help them connect on the go. Branded charging cables, headphones or ear buds, microfiber wipes and touchscreen gloves all standout as potential premiums.
Healthy Is Wealthy. Nearly two out of three Millennials say healthy living is one of their top goals, according to Principal Financial Group’s Millennial Research Study. Reusable, BPA-free water and sports bottles fit in with their goals, and stress-relieving swag routinely racks-up Millennial likes. Think creatively with aromatherapy candles, sleep masks or big-people coloring books.
Safety First. This is one of the most safety-conscious generations, says the Millennial Values research study. They’ll wear reflective gear outdoors and stock up on emergency preparedness items like personal straws with water-filtration systems.
Do the Right Thing. You can capture their hearts by promoting causes that align with your brand and help make the world a better place. Try timing integrated marketing campaigns to support health awareness months. For example, March is national Workplace Eye Wellness Month. Eyeglass or sunglass cases emblazoned with your logo and brand message make a statement.
To stay up to date on promotional product trends, bookmark our library of ideas, and to create a broader marketing strategy to reach Millennials, consider how Toyota approached this group with its popular Prius campaign.
(On Fleek: on point, well-executed, worthy of acknowledgement; perf: perfect; hundo p: one hundred percent).