Good News: Promotional Products are ‘On Fleek’ with Millennials (Marketing Tango)

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You may not understand what most Millennials are saying – the struggle is real – but you can at least choose ‘perf’ promotional products they’ll like. These swaggy picks are‘hundo p’ approved to garner the right kind of attention among the demographic, which no integrated marketer can afford to ignore.

Why Millennials Matter

Generally considered to be born between 1977 and 2000, Millennials make up 25 percent of the U.S. population and account for 21 percent of consumer discretionary purchases – well more than a trillion dollars in direct buyer power, according toMillennialMarketing.com.

At least one in four of them are parents, and 37 percent of Millennials say they’re willing to purchase a product or service to support a cause they believe in – even if it means paying a bit more. And with Millennials making up 53.5 percent of the workforce, according to Pew Research Center, they’re in the sweet spot of any business-to-business marketing campaign.

Srsly. So fill up your integrated marketing shopping cart with promo items they’ll ‘gramabout you happily.

Get Techy. Razorfish’s Digital Dopamine report puts 83 percent of U.S. Millennials owning a smartphone, so help them connect on the go. Branded charging cables, headphones or ear buds, microfiber wipes and touchscreen gloves all standout as potential premiums.

Healthy Is Wealthy. Nearly two out of three Millennials say healthy living is one of their top goals, according to Principal Financial Group’s Millennial Research Study. Reusable, BPA-free water and sports bottles fit in with their goals, and stress-relieving swag routinely racks-up Millennial likes. Think creatively with aromatherapy candles, sleep masks or big-people coloring books.

Safety First. This is one of the most safety-conscious generations, says the Millennial Values research study. They’ll wear reflective gear outdoors and stock up on emergency preparedness items like personal straws with water-filtration systems.

Do the Right Thing. You can capture their hearts by promoting causes that align with your brand and help make the world a better place. Try timing integrated marketing campaigns to support health awareness months. For example, March is national Workplace Eye Wellness Month. Eyeglass or sunglass cases emblazoned with your logo and brand message make a statement.

To stay up to date on promotional product trends, bookmark our library of ideas, and to create a broader marketing strategy to reach Millennials, consider how Toyota approached this group with its popular Prius campaign.

(On Fleek: on point, well-executed, worthy of acknowledgement; perf: perfect; hundo p: one hundred percent).

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