Late last week I was cleaning out an old laptop bag and came across a business card from old colleague and friend of mine from Washington D.C. whom I had lost touch with. I decided to dial up the number on the card in hopes of catching up with her. She had recently been promoted to a higher position within the company she worked her and was actually in need of any graphic design services within her new capacity. So, not only was I able to catch up with her, I was able to do a little business as well. And it just so happens that the business card was 8 years old.
Which brings me to the inspiration for this blog post, the power of the business card is still real folks! I realize not every story is the same as mine but whether you’re a mom and pop store or a large corporation, a business card can still play an important part in making a lasting impression upon those with whom you do business. It’s a simple yet effective way to reach potential customers for a very cheap cost.
Have I gotten you on board to create a new or update your business card? Well, here’s a few tips to consider:
- Prominently displaying your company’s name is important and should be the first step to designing your business card, with your name and title being the second most significant information to add. Also, using your company’s logo will help people associate your name with your business and the products you are selling.
- Taking up too much space on the card to add every single way to contact you will make your card too cluttered. It’s best to list your phone, fax, and email address. You can always give your personal cell number or other information to the client verbally.
- Don’t neglect the back of your business card. This gives you an opportunity to add more sales and marketing information, a map to your location, social media handles or even photos of your products.
- Full-color printing can make a vivid impact to the look of your card. If your budget is tight, there’s also many inventive ways to use one or two colors of ink and different paper options to choose from.
Okay, now are you really ready to order your business cards? Call PIP of the Triad today! Not only are we happy to help you design a distinctive business card that showcases you and your business well, but we can take care of printing the finished products for you right here in Burlington or Greensboro.
Click Here to request a quote or call us today at 888-927-8290
Written by: Alex Stanley | Graphic Designer | @ealexstanley
We recently completed a new ATV Wrap. Here’s the Results!
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Contact Brandon Williams at PIP Signs for all your signage needs.
A creative, attractive sign can help your business stand apart from the competition. Here are a few reasons why you should use or upgrade your signage.
Signage does not require a large time investment and can be reasonably affordable. With the cost of television and radio advertising on the rise, signage allows your business to reach prospective customers on a daily basis.
The audience is captive
Not only can media advertising be expensive, your potential clientele could easily change the radio station or television channel before they ever even hear or see your ads. That’s why having quality signage comes in handy! When a customer visually sees your sign, you have attracted their attention. Good signage tells potential customers who and/or what your business is, what it offers, and where or how to find you.
Build visibility that translates into sales
It’s a basic equation that if you increase visibility of information it will result in increased sales. Signage is your chance to present your information. It’s your chance to be noticed and for folks to remember you. A helpful side note: always remember to advertise your social media handles on your signage for maximum exposure.
Showcase your personality
The possibilities in signage are practically endless. From small window decals, magnetic signs, and vehicle wrap to wallpaper and etched glass, you have a wide variety to choose from. Whether it’s bright and colorful or very minimalistic, signage gives you the ability to tailor to your business’s personality and really give your customers a sense of your style, mood, and image. Another beauty of signage is it can easily be changed, so you need not worry about being locked into a specific product.
Be Sure to contact our Business Growth Strategist, Brandon Williams for all your signage needs!
Connect with Brandon: Facebook | Twitter | LinkedIn
We’re very excited to have Brandon Williams join our PIP of the Triad team. Brandon was born and raised in southern Alamance County. He has worked in the public service industry specializing in grief counseling since 2007 and in 2014 joined the signage industry as a consultant. His new role as Business Growth Strategist will primarily focus on promoting our Triad Signs division by helping clients promote their image, identity and information by providing the highest quality products and services in the custom sign industry.
Brandon decided to take on this new role because “After the initial interview process, it was evident that PIP of the Triad was an attractive employment opportunity in that after only two hours or so, I felt like family.” and says he’s favorite part of his profession is being able to help folks grow their business by developing effective signage solutions that maximize their exposure.
Brandon is married to Ashley Allbritton, also an Alamance County native, and has one daughter, McKenna. Who we can tell is his pride and joy! Outside of work, he enjoys golfing, going to the beach, spending time with his family and is a devoted Dallas Cowboys fan. He’s also a volunteer with the American Red Cross disaster action team and member of Straightway Baptist Church of Elon.
Brandon’s favorite quote, that he lives by daily is: “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them” -John F. Kennedy
We think that’s a great motto for us all to live by!
Be sure to contact Brandon will all your signage needs.
Connect with Brandon: Facebook | Twitter | LinkedIn