Marketing your business is already hard, right? As a business owner or operator you know how awesome you are, and how stellar the products and services you offer! However, getting that message into the hands of a potential customer is extremely tiring and costly at times.
Every person and every generation all consume media differently. Do you do TV commercials, place an ad in the newspaper or yellow pages, use direct mail, billboards, paid search or the guy on the side of the road dancing with a sign?
While dancing sign guys can be very effective, will that work in 2016? In 2016 you have so many major events going on vying for the consumer’s attention. You have a presidential election, the 2016 Olympics, and much more.
In a 24 hour time period in 2015 the average consumer sees 3,000 messages or advertisements. In 2016 with political advertising in full effect, you could see that number increase from 25 to 50%.
What will make your business stand out from the rest? Your message has to be able to gain their attention. Not only do you have to be able to grab their attention, you have to fight for available real estate for all mediums. Prices will ebb and flow because space will be an issue throughout most of the year, then once the election is over you will be in full holiday marketing zone.