Success with Innovative Signs and Large Format Print

In reviewing our recent sign project with GE Mebane, we’d like to share our challenges, solutions and results from our team’s experience working with this regional division to successfully meet and exceed their expectations…

Success with Innovative Signs and Large Format Print

IMG_7207Challenge:  This regional division of General Electric has experienced turbulent times and amazing success on the path to reinventing itself during the last 5 years. This reinvention culminated in a broad expansion of this facility that began in October 2013. In late 2013 GE Power Equipment and Power Components opened its global headquarters in Cary, NC. During this time, GE Industrial Systems in Mebane also expanded its capabilities by renovating key areas of the facility and by adding new product lines resulting from a GE plant closure in Salisbury, NC. In 2014 GE announced further enhancements to the Mebane facility with the investment of $5 million to add production and testing capabilities. This investment culminated in an event in June 2015 that was designed to show this new facility to the world. The challenge was to develop innovative and creative signage to highlight the new areas. PIP Triad was charged with developing graphics, production methods, and installation solutions for many areas of the facility on or before a key event on June 9, 2015. That event featured plant tours, a visit from GE’s CEO and key executives, family events, media/press interviews and lab demonstrations.

Solutions: PIP Triad’s professionals met with GE’s team as early as April 2015 to begin planning for this event. The teams worked together collaboratively to develop large format solutions throughout many areas of the revamped facility. Graphic designers at PIP Triad helped create bold, colorful images and renderings to give the GE team ideas about how signs, dimensional letters and logos could be implemented throughout the facility. GE team members had a collective goal to feature the facility’s new areas including:

  • A Product Certification Lab
  • A Product Accelerator Lab
  • A High Voltage Lab
  • An enhanced showroom for customers to feel and experience products.
  • A customer and employee training center

As the project took shape, PIP Triad team members consulted industry experts in the areas of signage and large format print to give GE the most innovative, eye-popping solutions available today. Vinyl graphics, dimensional letters and logos, window mesh, vinyl banners and strategically placed logos and images were just a few of the ways PIP Triad helped the GE team achieve its goals for displaying and describing new areas of the facility. All areas were carefully measured and evaluated to make certain everything would be produced and installed perfectly. Some last minute changes and additions were required, but PIP Triad made the deadline and exceeded customer expectations.

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Results: The GE Team realized great success at their event. Our signage and large format displays helped illustrate many new GE products and processes throughout the renovated Mebane facility. Hundreds of GE executives, employees, family members, local dignitaries, media, and other guests learned about GE Industrial Systems new plans and strategies for the future. Today, GE’s growth and expansion continue. There are plans for GE Industrial Systems in Mebane to expand its labs, requiring more signage and large format print. The PIP team has conducted the appropriate follow up meetings, which helped confirm how pleased GE managers were with the results. We work almost weekly with GE on large format projects and products: a testament to the success of our new signage division. We look forward to delivering more great results for GE in late 2015 and beyond.

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PIP Provides Outdoor Signage

At PIP Triad, we’ve been busy this summer helping surrounding businesses reach a bigger audience through a variety of signage. Outdoor, mobile, interior, big and small… Check out the new outdoor flag we produced for our friends at Mikhael’s Cafe!

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SmallBusiness.Chron.com hits on a few key points as to why signage is so important in ANY business!

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Function

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

Types

Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

Significance

Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Benefits

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

Considerations

Signs can also be effective for off-premises use. Strategically placed billboards can convey a concise message to passing motorists. You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.

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