Today we are sharing Mashable’s review on one of the hottest apps right now, Meerkat!
If you feel like the press coverage from this year’s South by Southwest (SXSW) event sounds more like an Animal Planet show than a tech event, you’re not alone.
The first few days of the major conference in Austin, Texas, have been dominated by talk about the meteoric rise of Meerkat, a live-streaming application built on top of Twitter, as well as discussion of Twitter’s attempt to handicap the service by cutting off its access to the networks’ social graph.
All the SXSW chatter, combined with pushback from Twitter, has only added fuel to Meerkat’s momentum: The app’s user base grew by 30% after the Twitter crackdown, and it now likely has around 150,000 users just several weeks after launching. They include a number of influential figures in tech, media and entertainment, who have already demonstrated a range of clever use cases for live broadcasting on top of a social platform like Twitter.
Meerkat may not be the one to win the live video-sharing space, although it does seem to have nine lives. But live video sharing on social platforms is almost certainly here to stay, as evidenced by Twitter’s decision to acquire a similar live-streaming app called Persciope.
Regardless of which company (or companies) succeed, the inventive early use cases for Meerkat offer a glimpse at the potential for these types of apps in the months and years to come — and no, we don’t mean broadcasting long lines and crowded parties at SXSW.
Exclusive behind-the-scenes footage for TV
Many in media have tested out Meerkat for interviews, commentary and the mundane. Our favorite so far is CNN’s Brian Stelter, who has been using the app to broadcast a behind-the-desk look at his program, Reliable Sources.
Real estate showings
Meerkat isn’t just for those in media and tech; it’s also proving popular for real estate professionals looking to conduct virtual open houses for listings on the market.
Up close and personal with chief executives
Two days after Box CEO Aaron Levie conducted his first earnings call after taking the company public, he showed off his goofier side by performing card tricks on Meerkat.
Reporting live from demonstrations
Twitter has proven to be an indispensable tool for journalists and citizens to share live updates from protests on the ground. Earlier this week, reporters showcased just how much live-streaming video could add to that by sharing footage of the tense demonstrations in Ferguson, Missouri.
Speaking directly to fans
More than 1,000 people tuned in to watch a Meerkat broadcast from the Miami Dolphins announcing that it was adding a new defensive tackle to the team.
Skateboarding legend Tony Hawk went one step further, and used Meerkat to broadcast an impromptu performance to his fans.
Brands offering more access
Just like celebrities and members of the media, brands are quickly discovering the potential of using apps like Meerkat to offer more access and transparency to their followers.
These are just a few examples of how businesses, entrepreneurs and individuals are using interactive marketing to reach, better yet, intrigue, their audience. How will you use Meerkat to grab your customers’ attention?!