Unicorns, Super Moms, and Other Mythical Creatures…

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Join us May 5th at the PIP Triad Burlington store for the first of this year’s Lunch & Learn Series! Guest speaker, Toni Ray will give a humorous insight to the real life of today’s working mother. Hear war stories from a working mom who has experienced the exhaustive journey in pursuit to “have it all”. Learn how to define your priorities and true motivators!

May 5th from 10am – 1pm. A light lunch will be provided. We’ll see you there!!

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You Are Invited : Alamance Chamber Tech Series

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Have you been thinking about marketing your business with social media and content marketing, but you feel overwhelmed and not sure how to get started? This seminar will show you the value of using content marketing to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at Blogging and the 7 most popular social media networks – Facebook, Twitter, Instagram, Vine, LinkedIn, Google+ and Pinterest – and help you decide what’s right for your business. This will be an overview to see what is needed for your business. On Thursday March 26th – PIP Triad Marketing Director Jessica Byerly will be presenting this introduction to Content Marketing! If you are a Alamance Chamber Member you can register to attend this education seminar! The cost is just $15.00! Click Here To Register

PIP Triad Helps Local Start-Up Business!

PIP Triad has had so much fun helping out a local start-up business with their branding and marketing needs! Check out DeCamo’s what we’re working on for DeCamo Sport Jackets!!

Screen Shot 2015-03-03 at 4.42.15 PMDeCamo Eblast

DeCamo is truly a family business. Owner Joe Murray has worked in textiles for 45 years, selling a variety of textile products. After having a custom camoflage sport jacket made for him several years ago, Joe and his family decided to take the idea to a new level!  

The 100% polyester woven fabric is manufactured in Burlington, North Carolina, then is shipped to Cleveland, Tennessee to be printed by the Mossy Oak licensed printer.  After printing, the printed rolled goods are shipped to Bremen, Georgia where it is cut and sewn before shipping back to DeCamo’s distribution center in Burlington, North Carolina.

You Are Invited : Twitter 201

You have a Twitter account and you have sent a tweet, now what? With Twitter 201, we will explore how to engage followers, grow followers and listen. We will cover what to tweet and why, and how to get traffic to your website directly from sending a tweet and using a proper hashtag. Sign up for Twitter 201 today, so that you and your business can get the most out of this ever growing network and SEO tool.

Twitter 201 is being offered by the Guilford Merchants Association and our very own Jessica Byerly is presenting! Registration is filling fast! Make sure you reserve your spot today!

Click Here To Register

Why PDF Files Fail During Preflight

PDF Preflight

In today’s print world, press processes smooth out many issues common in artwork files. However, these automatic ‘quick fixes’ are not always what you want.

To avoid any risk or unexpected alterations to your artwork, it is important to understand these processes and practice proper procedures to design and export these files correctly the first time around. Preflighting – a quality checking process for PDF’s before production – is one of the most essential tasks in the print industry.

Here are the most common problems that you should keep an eye out for to ensure your company logo, ad, poster, or business card is printed just as you envisioned…

COLOR MODELS

Industry standard is to work in RGB color palatte as much possible before converting to CMYK for printing. Quite often, a designer will fail to make that final conversion to CMYK. The printer then may reject an RGB file, or attempt to convert it themselves. This can result in significant color shifts that may conflict with your, or your customers’, branding guidelines.

LOW RESOLUTION

Like it or not, your computer screen does not work the same as a printer. On screen, your image may look presentable, but printing requires a significantly higher resolution of images. Too often will a layout look fine on a computer, but appeared blurry, fuzzy, or even miscolored on the hardcopy.

Digital images are made up of pixels. You can always reduce (for online publishing, etc.) but you cannot add. Never try to upscale artwork in Photoshop as you are only adding pixels that do not and cannot exist.

GOOD HABIT – Always source the highest resolution of an image you can find to start with, then scale down as needed.

TRANSPARENCIES

Under all the layers, it can be hard to notice if you have mistakenly placed or left behind a transparent image, shape or box in your design. But once the PDF file makes it to the printer, these transparent, or screened, components can be a real issue. Not only will your hardcopy have mysterious shapes and colors appearing, there are also underlying software compatibility issues as well.

NON-EMBEDDED FONTS

Always be sure your fonts are embedded within an exported PDF file. This ensures that all fonts you intended to use show up correctly in the printed document. If fonts are not embedded and the person who opens the file does not have the fonts you used installed on their computer, the system will either replace those missing fonts with alternates or not show that text at all.

EASY SOLUTION – Select all text within your InDesign or Illustrator file, from main tool bar select Type > Create Outlines. 

CORRUPT FONTS

Like all files, font files can be damaged and more often then not, this issue goes unnoticed until exporting. Many times, files are ‘corrupt’ because they haven’t been properly embedded within the PDF. Maintain a habit of checking all fonts at the beginning design stage to be sure they are not damaged, and be sure to outline them before exporting.

IMPORTANT TIP – Never save a native file with outlined text unless you save it separately. Once text is outlined, it cannot be undone, making future text revisions a real pain!

BLEED & MARGINS

Unlike digital ads, printed documents need margins to account for the mechanics of printing and trimming. A document bleed extends past the trim edge so that the finished, trimmed piece has colors or images that go all the way to the edge. If your design requires this feature, be sure to look up the bleed, trim and safe area specifications of the printer and include these in your document setup. Just be sure that no essential content is in the bleed or trim areas so they won’t get lost in production!

Keep these easy tips in mind and make them a habit so that your next artwork file will be free of errors and ready for production!