PIP Triad Kick’s Off this Year’s Lunch & Learn Series with Toni Ray

Join us May 5th at the PIP Triad Burlington store for the first of this year’s Lunch & Learn Series!

Guest speaker, Toni Ray, will give a humorous insight to the real life of today’s working mother. Hear war stories from a working mom who has experienced the exhaustive journey in pursuit to “have it all”. Learn how to define your priorities and true motivators!

Tuesday, May 5th from 10:00am – 12:00pm at the PIP Triad Burlington store. Women only please. Register online today!

TONI RAY- Red Jacket, Hand on HipMeet Toni Ray…

Like many of you, Toni Ray is a hard working Mom doing her best to “make it all happen”. A southern storyteller who’s learned to embrace her own flaws, Toni keeps her audience engaged with humorous anecdotes of her real life experiences as an overwhelmed working mom who often takes on more than she can manage.

Her goal is simple…

“I want to connect with other working women in a way that helps them see we’re all in this together. We all need help hitting our ‘reset button’, and sometimes… the hardest part is finding it.”

Toni graduated from Appalachian State University (’93) with a Major in Marketing and Minor in Media Advertising. After graduating, Toni studied abroad in Paris, France. She has worked in the Marketing and Advertising industry for over 20 years and currently works as a Strategic Marketing Consultant. Toni resides in Summerfield, North Carolina with her husband, Brandon and their daughters, Samantha and Peyton.

Connect with Toni on LinkedIn!

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PIP Hosts Alamance Chamber Tech Series Tomorrow!

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Have you been thinking about marketing your business with social media and content marketing, but you feel overwhelmed and not sure how to get started? This seminar will show you the value of using content marketing to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at Bloggin and the seven most popular media networks – Facebook, Twitter, Instagram, Vine, LinkedIn, Google+ and Pinterest – and help you decide what’s right for your business.

Join us from 10am – 12pm tomorrow, March 26 at our PIP Triad Burlington location to find out what is needed for YOUR business! Light refreshments will be provided. We can’t wait to see you!

USC Teams Up With PIP Triad

This week the University Of Southern California Women’s Swim and Dive Team are participating in the NCAA Championship in Greensboro, North Carolina. The NCAA Championship is being held at the The Greensboro Aquatic Center and goes through this Saturday.

Coach Wes Foltz reached out to PIP Triad late on Wednesday evening needing a banner to display for the Lady Trojans during the championship. Coach Foltz reached out to several companies before reaching out to PIP – PIP was the only one that could turn the banner for next day delivery in less than 24 hours! Coach Foltz took delivery of this 8 foot by 4 foot tall banner and took to the Aquatic Center to display for the Lady Trojans.

Good Luck Ladies! The PIP Triad Team is proud to have worked with you!

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PIP Triad Can Provide Custom Artwork… From Scratch!

Starting from scratch with your next print project? Our Graphic Designers and Production Team can work with a variety of supplied materials, hard or soft, to create a fully custom design for you. While digital files are more convenient and save time, gather any photographs, existing marketing materials, even physical products and bring them with you to your initial consultation. Our knowledgable sales representatives will advise you on which materials will work best in developing your artwork.

One of our newest clients had several different pieces they wanted to include in their trade show banner. We pulled elements from supplied digital files, scanned in other images, and photographed the product being promoted to impose within the artwork. Check it out!

PrePress Custom DesignRetractable Banner Virtuals

Ways to Avoid Being a Nuisance to Your Email Subscribers

We all know that the “send more emails, make more money” strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate satisfies most but not all of your subscribers?

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Those subscribers who feel a bit annoyed by your email cadence may not be the most active, but that doesn’t mean they are uninterested. Don’t forget they could potentially submit an order in the future. Unlike more aggressive re-engagement strategies that involve removing inactive subscribers from your list if they don’t take an action, there are ways to give these middle-of-the-road subscribers more options in order to keep them on your list and save potentially lost sales without annoying them in the process.

Here’s how:

1. Change the topic

First, identify the subscribers who may be feeling overwhelmed with the number of emails you are sending. You may have tested variations in your cadence and found the ideal rate for the majority of your list, but these subscribers have started to tune out anyway. It’s time to employ some defensive tactics to help re-energize these subscribers.

If you are unwilling or unable to decrease the number of emails you send (I’ve been stuck in that situation before. You are not alone!), try flipping the script and changing the topic in your promotional emails. Occasionally use a contrasting subject line theme (i.e. short vs. long, promotional vs. playful, literal vs. coy) or include a clever pre-header content element, and you may introduce just enough variation in your cadence to make these subscribers feel less inundated.

2. Take a break

If your segment of increasingly inactive subscribers is larger than you expected, try excluding these subscribers from emails that could be seen as superfluous to see if that makes an impact. I know the power of remailing and agree that “Only Hours Left” emails boost end of promo sales, but these additional emails could be aggravating some subscribers and causing a decline in your list size. Create a control segment and a test segment to determine which messages could be skipped to give these subscribers a breather without sacrificing sales. Trust me, you will find at least one email you can suppress to provide long-term retention benefits.

3. Frequency opt-down

The last two recommendations offer the subscriber options for self-selecting their email frequency. Not only does an opt-down option give the subscriber some control over the communications they will receive, but it can also give you insight into how your subscribers perceive your current frequency. In my tests, these options are best placed on opt-out pages rather than regular email preference centers. The benefits of saving the subscriber who wants to opt-out outweigh offering active subscribers the chance to simply opt down. These opt-down options could be time-based (only receive weekly/monthly emails) or promotion-based (product-specific sales or the best sale for the month).

4. Seasonal suppression

Even if you have some year-round customers, you may have a segment of customers who only want to buy from you during certain times of the year. This could be based on certain holidays or seasonal and weather shifts. Shortly after a peak shopping period, offer subscribers who have taken an engagement nose-dive the option to pause emails until the next peak period. You should review past-purchase data to ensure you are not targeting a group who thinks they want fewer emails but are still likely to buy during the downtime. You can set an expectation that you may check in with them before the season kicks back up to see if they want to make any adjustments. Setting this expectation on the seasonal opt-out form allows you to periodically check in without dishonoring their request.

Giving your subscribers more ways to stay involved with your program and control how they interact with your brand provides a level of convenience that will help keep your brand top-of-mind when the subscriber is ready to shop. These strategies can help you find just the right balance in your messaging frequency and reduce the likelihood that you will annoy your subscribers.

Additional Tips When Designing for Digital Print

Last week, we shared a few of the many considerations to keep in mind when designing for digital print, like color, transparencies, resolution, fonts and margins. Now, let’s turn our attention towards some additional pre-and post-production tips…

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Saving Images

When designing for digital and saving image files, always make sure to embed the correct source color space. It is best to save images in either TIFF or EPS which can embed color information into the PostScript code. Also, if you are working in softwares that work off of links, such as InDesign, always be sure to properly package your completed artwork file. If a link goes missing, that image or artwork will appear very low res in your design; missing fonts will be replaced automatically with something similar. Packaging your files will ensure all fonts and links (photos, vector artwork, etc.) used will be stored together throughout pre and post production processes.

Test your Variable Data

One of the many benefits of digital print is the ability to incorporate variable data, allowing each printed page to be unique and personalized – mail pieces, letters, coupons and the like. It is important that you carefully consider the placement of static and variable information within your document. Always check your database to ensure information is correct. It is also important to consider how longer strings of data will work within the layout of your piece and the designated variable fields. Check to see how longer names, for example, are handled and keep an eye open for unnatural line breaks.

Finishing Touches

When designing for digital, always be considerate for how the final piece will be finished. In digital processes, because the toner sits atop of the paper in most cases, any area containing toner that will require folding is susceptible to cracking. To minimize this, consider avoiding heavy area coverage at folds. If that isn’t possible, you may look into scoring the sheet prior to folding.

In the case of perfect bound books, it is important to note that this process relies on liquid glue to hold the book intact. Since liquid glue may have trouble adhering to the substrate if it has been imaged, it is best to consider using a coated one side paper and avoiding any printing on the inside spine. For best results, ensure the image is held back 2-3 mm from the spine. Similarly, interior pages should have the same non-printing setback of 2-3 mm to ensure optimum glue adhesion.

Read more at mohawkconnects.com

Breakdown: How Signs Affect a Business… Big and Small!

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Many small businesses cannot afford to compose and broadcast TV or even radio commercials. Even maintaining an advertisement spot in the local newspaper or in an online directory requires recurring costs that add up. A great, long lasting solution to get your name our and upholding a reputable brand is a using a variety of signs. And an important consideration when operating a small business is the type of signage you implement in and around your facility. The right sign can make a favorable first impression to potential customers, while also serving as a type of silent salesperson for your business. Signs can also make it easier for customers to transact business with your company…

Drawing Attention

shutterstock_100904233 copyAn attractive sign placed in a prominent location draws attention to your business. Signs let passersby know that you exist, as well as help potential customers locate your business in a crowded shopping area. According to The Small Business Connect website, some studies indicate that as many as 45 percent of first-time customers who visit a business do so because they noticed the sign. As a result, a sign can help you capture business that you might otherwise miss.

Brand Reinforcement

shutterstock_217604671Signs help you introduce and reinforce your business’s brand. People who drive by your business may not have an immediate need for your products and services, but the constant exposure can implant your business in their minds. For instance, if your business features a unique logo or catchy advertising slogan, a sign that illustrates these features can make your business more memorable, increasing the chance that customers will come to you when they need what you offer.

Promotional Purposes

shutterstock_235359712Signs can help you convey short, concise bits of promotional information that can generate additional sales. A sign that tells about a special sale you are running, for example, may entice people to stop in on impulse and make a purchase. You can also use a sign to tout a recent award your business has won or remind people that it is the time of year to make use of a seasonal service your business provides.

Safety and Convenience

shutterstock_227346088While signs can be powerful marketing tools, they can also impact your business in other ways. If you operate in a larger facility, signs can direct customers to where they wish to go and help them avoid confusion. Signs can also alert customers and employees alike to any safety issues they need to be aware of. If your operation is more “self-serve” in nature, your customers may need to rely on clearly written signs as a means of conducting business effectively.

Read more.