PIP Triad Welcomes Leslie Council to the Burlington Store!

Jimmy and Judy Brumley, owners of PIP Printing and Marketing Services of the Triad have announced that Leslie Council has joined their team as a Business Printing Consultant at the Burlington store.

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Leslie has nearly 15 years invested in the printing industry, including extensive experience with customer service, printing and documentation.

As a new member of our PIP Triad Team, Leslie is excited to help you meet your business growth needs. Call or stop by our Burlington location to get started today!

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Boost Your Marketing Efforts with Promoted Pins!

Pinterest has quickly become one of the most popular online tools to help people discover things they love and accomplish those things. Millions use the site daily to save inspiration, tips, shopping lists and how to’s – a HUGE opportunity for marketers today.

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Less than a year ago, Pinterest launched a Promoted Pins beta for brand advertisers. Studies show that these advertisers achieved a near 30% increase in earned media from people who saved a Promoted Pin to one of their own boards. These beta users are seeing an outstanding gain in traffic and site engagement.

The best part… Pinterest has made Promoted Pins available to all US-based businesses!

Want to start using Promoted Pins to boost your business’s marketing efforts? Click here to find out how!

 

PIP Triad partners with Pepper Moon

This past week Meredith Williams with Pepper Moon Catering partnered up with PIP Triad to prepare for Triad Weddings new event Marry Me!  Marry Me is a cocktail – style celebration for soon to be brides! At the event brides were able to meet wedding vendors, enjoy cocktails and delicious cuisine. Pepper Moon wanted to highlight a new Venue for them the Revolution Mill Event Center.

PIP Triad completed a custom canvas and created large vinyl backdrop for the back of the booth as well as printed business cards. We are proud to work with the team at Pepper Moon they are great partners and a wonderful vendor!

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PIP Triad Welcomes Kathy Cates to our Greensboro Store!

Jimmy and Judy Brumley, owners of PIP Printing and Marketing Services of the Triad have welcomed Kathy Cates as an Outside Sales Executive at the Greensboro store.

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Kathy is nearing 23 years in sales and consulting, with extensive experience promoting corporate gifts, branding, printing and documentation services.

As a new member of our PIP Triad Team, Kathy is excited to help you meet your business growth needs. Call or stop by our Greensboro location to get started today!

Do You Know Just How Much Social Media Drives Business?!

Relationships have always been at the core of business development.

In today’s digital world, social media can accelerate the relationship-building process. An influx of social media over the past decade — from Facebook to LinkedIn — has enhanced the way we communicate with potential business partners, leading to quicker connections and serving as our primary method of research when looking to establish relationships.

Nine times out of 10, the person in charge of business development already has an idea of the kind of company they want to partner with for a particular initiative. Traditionally, their next step in forging an initial connection would be to cold call or email the company, and to build a rapport from there. Social media fast-tracks this process. We’re now able to find precisely the best person to contact, determine if we have any mutual connections, understand their background (as well as the company’s) and get a sense of the different players within a company — all before we have a single conversation.

Let’s take a look at a few ways we can utilize the information available on social media to enhance biz dev practices, and move the needle for initiatives and partnerships across all industries.

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1. Think of social media as a lens

Social media provides the opportunity to see what potential partners, competitors and customers are doing firsthand. A major asset in business development research, social media is a concrete way to see how companies are performing within their respective ecosystems — which can shed light into possible ways of working together (or reasons to not). At the same time, potential partners are certainly leveraging social media as a lens in their own research. Make sure to position yourself and your company as industry experts by sharing thought-provoking content on your accounts, and highlighting recent successes or milestones.

2. Adjust messaging across social channels

Every social network has a different flavor — the way people behave and connect across channels varies. Since business initiatives undoubtedly span across many social media platforms, it’s important to adjust accordingly. For instance, at Bitly we leverage our core assets on Twitter and Facebook differently. On Twitter, we promote ongoing marketing campaigns, share curated content and direct customer service requests to support. We use Facebook for larger marketing initiatives and to showcase company culture and resources. There’s no universal, one-size-fits-all guide to social media — so be flexible!

3. Leverage employee relationships

If you are looking to connect with someone at a certain company, always check to see if anyone at your organization has a pre-established relationship with that person. Social media channels like LinkedIn make it very easy to see mutual connections. Whether you ask your colleague to make an introduction or publicize the initiative via their own account, a mutual connection is an automatic leg-up in the game of business development.

4. Use social media as an additional touch point

Social media is not the only key to business development success, but it serves as an important touch point and addition to traditional practices. For example, we have all inevitably sent an email or voicemail to a business prospect that went unanswered. It’s natural for people to be so busy that they gloss over or forget about an inquiry. However, now it’s a standard practice to follow up separately via LinkedIn or other digital avenues, leading to additional opportunities to build a rapport with potential partners.

On or offline, the most fundamental element of business development will always be strong relationships. At the end of the day, what’s most important is that you are partnering with a company or person that has a good reputation, will do great things and can market an initiative collaboratively to significant traction. Social media is an incredible starting block — just think of it as a means for old-fashioned relationship building, but for today’s increasingly connected world.

Originally written by Jennifer Hanser

Why Your Business Should Invest in Vehicle Advertising

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Owning a business is no easy task, and when it comes to advertising, the task is time consuming and costly. Sometimes it involves consulting an ad agency, paying high rates, and investing in a one year plan that is designed by people who you may have never met. That’s why vehicle advertising is one of the most effective forms of advertising right now. We live in a mobile world and research shows that travelers are wide and far, why wouldn’t you use your vehicle as a billboard? There are several reasons why wrapping your vehicle may be the perfect investment for you.

1. Reach a larger audience more often. Truckside advertising can produce about 40,000 to 60,000 impressions a day.

2. Your advertising dollars will go much farther. So if you put an ad in the paper it’s only there for one day, at most a week right? And when you pay for air time on television, how many times is that run? Who will see it if it airs twice at midnight? Not to mention these ads are usually only 30 seconds. Vehicle graphics last years.. and then some.

3. Generate a positive opinion. About 75% of people say that have a favorable opinion of companies they see through truckside advertising. Likewise, most people feel a company is more established and more successful when this form of marketing is involved.

4. Create a buzz and increase awareness. Think about it, 98% of Americans have been in a vehicle in the past week. 91% of those people notice truckside advertising.  Many times viewers believe that the products being advertised is being delivered, they think their neighbors are using their services and they begin to generate those positive feelings toward a brand.

5. Bypass restrictions and influence a lucrative market. There are lots of restrictions when it comes to billboard placement, rates, and timing.. having a mobile billboard is a great way to break free from that. It’s a more effective way to reach your targets. Heavy commuters are most likely to see your advertisements, these people tend to be middle aged, employed, therefore have a higher income, and most of the time have children.

Compare reach and exposure gained from vehicle wraps verses other forms of advertising…