21 NEW Content Marketing Rules

Without a specific plan for your marketing campaign, there is little you can expect to achieve in this harsh social media climate where everyone is trying to be seen. There are an unlimited number of things you could do to get attention, but when it comes to getting the word out, these 21 new content marketing rules are something you should have a look at…

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PIP Triad’s Top Apps Of 2014!

With bloggers around the world and top tech companies giving you their top apps of 2014 – we here at PIP Triad wanted to give you a taste of our own! We surveyed our employee’s to see what was their favorite app in 2014 and here is what we learned!

Judy Brumley – PIP Triad Owner

“Pandora, love my music when I am traveling in the car, at work or even cooking…special quiet time for myself. Also the Starbucks app, I can download a little money to have on my phone when I need that caffeine jolt in the middle of the day.”

Chris Reneau – PIP Triad Business Growth Consultant

“I use Instagram alot. I link it to Facebook and Twitter so I can post one time and it covers all my social media.  I also use the USA Today app to keep up with news, sports & sports scores and the WFMY2 weather app.”

Greg Mullis – PIP Triad Production Manager

“We use the TWC TV app. It gives us a second TV in our home”

Karen Lee-Nix – PIP Triad Business Growth Consultant

“My favorite app for the iPad is “It’s Christmas!”–a Christmas trivia game about the real meaning of Christmas by All American Trivia Games. “It’s Christmas!” helped get me in the Christmas spirit.”

Michelle Walker – PIP Triad Designer and Lee Whitaker – PIP Triad Sales Representative

Both selected Netflix as their app of choice! Michelle for the movies and Lee for House of Cards!

Jessica Byerly – PIP Triad Marketing Director

“For Me it is Vine! I love to laugh – I follow people from around the world and get a 6-second comic loop from each one almost everyday. Brings joy and laughter to me right in the palm of my hand”

These are just a few of our favorite PIP Triad apps for 2014! Please feel free to comment below on what yours is!

Art Canvas For PTI!

Triad Artist Andy Doss has partnered with PIP Triad Signs to brighten your holiday travel in and out of the Piedmont Triad International airport! He was told to “Go Big” according to his Facebook Page and PIP Triad stepped in to help! PIP Triad completed five art canvas’ that ranged from 49 x 49 to 72 x 48.

This afternoon PIP Triad delivered and Andy took to PTI to display! You can see the finale display on his Facebook Page!

PIP Triad is proud to work with local artists to help bring their images to life and in this case life size production! To learn more about this program, please visit our website.

To learn more about Andy and his work, click here to read a fabulous article from The Greensboro News and Record!

Thanks Andy for trusting PIP Triad with your work!

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Playing The Social Media Game

Social Media is changing again before our eyes! To market your business well, you need to be aware of these changes and what that means to your 2015 marketing plan! No longer is Facebook that powerhouse that it once was, granted it is still dominating, but you need to be looking at ways to reach your audience where they are at and on their level. Users on twitter are different, they consume media differently than those on Facebook. Instagram and Vine need to be considered in 2015 for your business, let’s not forget our blogs and even snapchat!

In 2015 it will no longer be about the status update! It will be all about content, human content – not perfect content. For a business to stand out the content is going to have to be meaningful, humorous, fun-filled and with heart. 2015 will be a year of light and fluffy in all video glory. Encourage your marketeers to be ready at a moment’s notice to capture that moment to sell.

Apps and tools are available to make any smart phone user a filmmaker and photographer.

Make plans and get creative! For more tips and advice reach out to PIP Triad!

How We View Content is Changing, What We View. . . Not So Much

We hear a lot about how streaming video and mobile options are cutting into traditional TV time. But Nielsen’s Q3 report makes it clear that the TV industry isn’t in danger of collapse, just yet. The real story isn’t about giving up one for the other, it’s about choosing one over the other based on time, place and current passion.

Look at this timeline of technological offerings:

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When the VCR hit stores, we thought there would never be a better invention for watching TV. But look where we are now; online streaming, Blu-Ray, time-shifting, and tiny digital gizmos that deliver even more content to you while you sit on the couch.

Here’s a funny thing about having so many options – we still tend to fall back on the shows and movies we know and love. 300+ channels, the entire Netflix and Amazon Instant libraries at your fingertips!

The Nielsen report says that adults ages 18-49 spent 53% more time watching internet videos comparing to last year. What were they watching? This week they watched a Hunger Games version of Bad Lip Reading, Jimmy Kimmel in a bathroom brawl over a tie and Beyonce. Sound familiar? And there’s a reason binge watching is a thing.

When we find content we like we want to watch it over and over, either in its original form (reruns), connected form (a full season of a TV show) or varied form (unboxing videos!). If someone offers us something truly different, most of us won’t even give it a shot. Think about how we recommend content to others; “the movie is like Lord of the Rings meets Pretty Woman”.

Now that we’ve gone way off the marketing track, let’s pull it back. Nielsen’s report tells us that people are spending more time than ever consuming video content. Digital viewing is up and TV viewing is down but we’re talking 3% decrease in time spent. Since most of us can’t afford to buy a TV commercial anyway, there’s no bad news here. Since we can afford to buy an ad on YouTube or a mobile app or Facebook the uptick in digital viewing means more airtime for everyone; marketers and content creators.

One final thought. Just because people are watching more digital content on their phones, tables, gaming systems and PCs, doesn’t mean they’ll watch any content you put in front of them. It’s quality over quantity. We know, it seems like the the dumber the better, but if a video makes unhappy people laugh, that counts as quality content.

What are you watching?