Start Creating a Great Customer Experience

Experiences are critical for the future of business. You want to know what’s more important than experiences? Shared experiences… Ones that can’t be replicated, that are unique and personal to your business, and ones that the customers of today can’t live without. Shops, hotel lobbies and restaurants all come up short when it comes to integrating fun creative digital experiences into the ambience of their space.
One very simple way to begin accommodate the ever-engaged customers is to simply provide complementary and easily accessible Wi-Fi on-site at your establishment. This simple yet actionable step allows the patron to create real-life (UGC) content with your venue and share it with the world, all-inclusive while already patronizing and investing in your services, and it is the first step in saying you are ready to play digital media ball.
One hotScreen Shot 2014-09-18 at 3.20.10 PMel in Sydney has gone as far as create an ambience with special perks to accommodate snap-happy guests by giving away 1 free night to guests with more than 10,000 Instagram followers and a free night to the most creative photo post each month. Each establishment will have different way on how to engage their guest, however guests will have their own ideas and expectations of how they want to engage.
Managing diners’ experiences and expectations on busy nights at restaurants is all in a day’s work for the hosts. By experimenting with some new innovative ways to approach waitlist, you can demonstrate inventiveness by offering the convenience of simply Yo’ing your guest instead of intrusively asking for their cell phone number: The tool lets people in waiting rooms or restaurant lobbies know how far along they are in the line and notifies them with a “Yo” when they’re ready to go. Patrons have to have the Yo app and an account on the service to use it, which is fairly easy to download and register quickly, and Yo has been installed 2 million times. (Source: Mashable.)
Additional ways to offer custom sharing experiences for the guest is setting up preloaded event names on Facebook, Foursquare, and Instagram to create further personalization and amplification. Both parties benefit here by enjoying the benefits of deeper social engagement and promotion. Letting everyone know what name to check in under and hashtag to use is most essential.
Screen Shot 2014-09-18 at 3.21.18 PMOftentimes retailers that cater to the elite have no idea who the shopper is when they walk through the doors of a high-end boutique simply based on looks. Technologies like Veritamo allow the service agent to know who it is through location aware technologies and an ability to immediately pull their profile to provide superior customer service to established clients.
In addition, for the most part, luxury brands on Facebook still have their Wall closed, thus not allowing potential and existing customers to ask questions, leave commentary or have a direct line of communication with the retail shop, thus leaving potential buying and building rapport opportunities on the table.

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Soon, very soon you will be able to make a purchase from your Twitter account with a push of a button for in-Tweet purchase making the buyer experience ever-so-smooth and delectable. Of course the usual suspects like @Burberry are already onboard, along with swanky @Pharrell and the ever-so-cool @Gumroad ready to provide one-of-kind Twitter buying experiences.
One of the benefits of this model is the ability to run flash sales from virtual pop-up stores which will avail manufacturers to do small runs and test out new products to get consumer response and gauge what products are actually desired. This not only benefits the consumer by availing them one-of-a-kind items, but also allows the manufacturers to design based on consumer preferences thus making only what will sell which is good for both the company and the planet:
“13.1 million tons of textile waste goes into this nation’s landfills each year (95% of it recyclable); 1,800 gallons of water are needed to produce a single pair of jeans; and 20,000 annual deaths worldwide can be attributed to the pesticides used in growing the textiles needed to support the industry.”  Wear No Evil by Greta Eagan.
Similarly, this summer Facebook begun testing Buy button, showing a button next to items scrolling by in the newsfeed with an ability to purchase direct from store in the Facebook experience. It even lets you autofill the stored information from previous purchases on Facebook, making the social buying experience that much more smooth.
The difference between an ideal luxury social experience and an optimization miss can mean thousands in lost revenue and positive amplification for the business. When it comes to social shopping this feauture could be the uptake marketers have been waiting for all along:
“Almost non-existent in the early days, we have made significant leaps forward in analytics, however, most retailers are still in the early phases of connecting social data into their internal systems, like CRM,” Brian Michael Murch said. “The integrity of analysis will be paramount to retailers who are most concerned with ensuring consistency of offers, branding, and customer service and how your brand experience is kept positive and whole throughout the lifecycle.”
Number of ways in which to satisfy and ‘wow’ is now at an all-time-high and businesses can provide countless ways to satisfy the urge to buy. More and more our society craves deeper more immediate access to purchase and share, asking for an almost a gamified seamless approach to the buying experience from every retailer, restaurant and hotel in the premier market. Connecting the dots for high-end consumers will be what sets establishments apart, it is how fast they adapt to trends and availed technologies that will allow them to create customized cutting edge experiences on and offline.
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Did You Know… PIP Triad Now Offers Recyclable Fabric Signage?

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Our production team has been experimenting with a few new materials and print processes recently. Our most successful discovery so far are these backlits and spider banners made of recyclable fabric and we can produce them in house on our Laser HP! 

photo 4The banners have a great, natural matte finish to them but are still as crystal clear as gloss coated paper or vinyl! And when placed in a backlit frame, the sign gives off a warm, soft glow rather than intense brightness as some of the other backlit materials can produce.  

In the market for new signage? Trying to remain environmentally friendly? Stop in one of our Triad locations to see these signs up close and personal before we get started!

 

 

Did You Know There is a Science Behind Colors in Marketing?

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Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design. Read through his article before finalizing your new logo or start rebranding your company…

Seven Sins of Social Media Marketing

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1. Being all talk

The key to social media content is to show, not tell. Audiences prefer engaging with visual content over text anyday; did you know that tweets with image links get an engagement rate 200% higher than those with just 140 characters? Flooding your feeds with line after line of text could cause you to miss out on a huge opportunity to connect with your buyers. Instead, we should be emulating brands like Oreo, whose Twitter feed is addicting thanks to charming illustrations, clever videos and mouth-watering images.

Lucky for us, it’s easier than ever to share visual content, thanks to free design tools like Canva and seamless embed options on social platforms. For marketers, a picture really is worth a thousand words — act accordingly. 

2. Putting on a one-man show

Trying to apply your advertising approach to social is a big mistake. In fact, one of the reasons social media is effective is because so many people tune out traditional media and mass messaging. On social, it’s even easier to mute brands that talk, but don’t listen — with a quick click, consumers can unfollow or remove your content from their feed for good.

Instead of talking about yourself nonstop, make your audience the center of attention by highlighting their interests, like Monster Energy on Facebook, or sharing their content on Instagram like Sharpie. Your social following isn’t a captive audience, so take a break from broadcasting and start sharing content they’ll actually want to click on.

3. Forgetting to think before you tweet

Staying relevant today isn’t easy — trending topics go from viral to ancient history daily. So how can marketers keep up? Cue newsjacking. Instead of trying to generate buzz from scratch, brands piggyback on the popularity of top headlines to amplify their own content. We see clever newsjacks during the Super Bowl and the Oscars, but occasionally, the not-so-savvy attempts end up being headlines themselves.

Last year, AT&T earned serious social backlash for a failed 9/11 tribute, and, Gap crossed the line when it took to Twitter to promote discounts during Hurricane Sandy. It’s true that marketing today is time-sensitive, but you’d rather be late to the game than be perceived as offensive.

4. Thinking all social platforms are created equal

Your social strategy shouldn’t be one size fits all. For example, B2B audiences spend most of their time on LinkedIn, while B2C buyers can be found on Facebook, according to Social Media Examiner. Find the channels that best align with your audience’s interests, then experiment with the type, cadence and style of content you think will resonate most. Measure what works and what doesn’t and optimize accordingly. Instead of publishing the same content to every channel, the best social media teams create tailored approaches based on the medium and the message.

 

5. Putting your customers on mute

It used to be that if a customer had a complaint about your product or service, they could tell their friends, family or a 1-800 number. Today, consumers can share negative reviews with their entire network — and the searchable social web — through a simple click. Not surprisingly, 72% of customers who complain about a brand on social expect a response within an hour. But in some cases, they are lucky to get noticed at all. This Facebook post from McDonald’s sparked tons of nasty comments slandering the company’s food and service, but last I checked, the Golden Arches hadn’t chimed in to put out the fire. Whether you have a handful of followers or 31 million Facebook fans like McDonald’s, you can’t afford to ignore your audience, period.

6. Forgetting to be a human

In an age where buyers are constantly bombarded with deals, promos and ‘lowest price’ taglines, your brand’s personality is crucial to stand out from the pack. Corporate jargon and automated replies will send your audience running in the other direction, while brands that aren’t afraid to let loose will be welcomed with open arms. This Twitter conversation between Pizza Hut and one of its followers is a great example of a brand having fun with its personality.

Ultimately, building a community of brand advocates today isn’t about what you’re selling, it’s about what you’re saying. Luckily, the casual nature of social media makes it easier than ever for us to talk to our audience like humans.

7. Assuming your social strategy works

In the Mad Men era, measuring the true impact of your marketing efforts was nearly impossible. Luckily, marketers today have more data than ever to truly understand how our efforts impact the company’s bottom line. Still, of the 88% of brands using social media platforms for marketing, only about 37% are taking the time to measure the ROI of their efforts. It’s easy to tally likes and retweets to get an idea of how engaged your audience is on social, but those numbers don’t tell the whole story. There are myriad metrics to consider to help put a dollar value on your Twitter, Facebook or LinkedIn efforts. Having a data-driven handle on your marketing’s impact is something even Don Draper would be envious of. 

Today, the customer is in control, and they expect marketers to know where, when and how to connectwith them on social media. Every marketer has a different road map for getting there, but avoiding these seven social mistakes can help us all steer clear of serious potholes.