Build Your Online Presence with Help From PIP Triad

Online Presence by PIP

 

With the increased use of the Internet and the skyrocketing demand for smartphones and tablets, having an effective online presence isn’t just recommended – it is essential to succeed in this competitive market. 

Spread brand awareness, gain fans, leads customers and more through

  • Dynamic and Mobile Websites
  • Blogs and Social Media Marketing
  • Content Management
  • Online Storefronts
  • Search Engine Optimization

We offer content management websites that allow user-friendly changes and updates made by you! We’ll sit down an train your marketing team one-on-one on how to manage these sites once their up and running. We can also provide Social Media Training as well if you would like to learn how to get more out of your networking efforts.

Call PIP Triad today to get started!  

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Twitter Trying to Fuel More Engagement from its Casual Users

 

After our Marketing Director’s presentation at last week’s Tech Thursday in Greensboro, this article seemed pretty fitting!

 

shutterstock_78391504Twitter has been a bastion of self-curation, unlike Facebook, which has puzzled — and sometimes infuriated users — by embracing an algorithm to determine what users see in their feed. But that’s about to change.

When Twitter CEO Dick Costolo presented earnings to Wall Street last month, he told analysts that the company was not “ruling out any kind of changes” to its feed. He added, “you’ll see a number of kinds of experiments that we produce here.”

Over the weekend, one such experiment quietly landed in mobile users’ feeds.

Some users noticed that their mobile timeline — normally filled with posts from users they follow, those users’ retweets and ads — suddenly had a newcomer: a tweet favorited by a user they follow.

Twitter issued a public clarification in a post titled, “What is a timeline?”

“Additionally, when we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline,” the post states. “This means you will sometimes see Tweets from accounts you don’t follow. We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting.”

Twitter declined to comment beyond the post.

Nudging the casual user
The changes only apply to the mobile app, an executive familiar with the company said. The timeline changes are designed to surface content similar to what a user is posting and seeing. But the company has not ruled out the possibility that branded content could jump to mobile feeds under the changes, the executive said.

Mobile poses a challenge for the company because of its smaller real estate. The desktop site allows for algorithmic and paid discovery. In essence, the changes are a way to pull posts from Twitter’s Discover tab over into the main feed, where they will receive more eyeballs.

At the moment, the changes don’t impact Twitter’s ad products, which the company has recently expanded. The morphing of the timeline on mobile is more of an effort to increase engagement, particularly with content outside the stream. That’s been a challenge on mobile, where Twitter’s users are gravitating.

Twitter likes to slip in tweaks to its product quietly. And typically it does not alert its advertisers. Like most users, Sean Muzzy, CEO at digital agency Neo@Ogilvy, learned of the recent changes from his Twitter stream. The reaction, he said, was “largely negative.”

But the product changes aren’t aimed at avid users, who are often the most vocal about adjustments to the platform. Instead, Twitter is trying to fuel more engagement from its casual users, who, the company hopes, may be searching in vain for new accounts and conversations to follow.

Twitter’s ad dollars are ballooning — last quarter ad revenues increased by 129% to $277 million. Yet user engagement is not keeping pace. The number of monthly active users, at 271 million as of June, has not grown as quickly as expected. And growth in timeline views, Twitter’s metric for feed refreshes per active user have been declining.

 

PIP Triad is Mastering Center Court Decals!

PIP Triad pulled off another awesome installation! 

10494516_702656699809025_2542886424026482410_oOur sales and production team designed, produced and installed another center court and quarter court floor graphics, and a few small window decals for the Winston-Salem Rising Stars. The center court graphic was printed on our HP in three separate pieces that seamlessly aligned together on the court by our amazing installation team! 

And a few new logos also appear in the windows of the main entrance to the gymnasium. Large projects like this are always a learning process for both the customer and PIP Team. Our sales reps, designers and production crew work closely together, and with the customer, to figure out the most efficient way to tackle the challenge to get the best quality end product. This installation for Rising Stars definitely goes down as one our our favorites so far!

Got a tricky project in mind? Bring it! No matter the size or situation, PIP Triad will help you get it done!! Visit our PIP Triad on Flickr for more installation photos.

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Did You Know PIP Triad Provides Brand Management Through Online Store Fronts?

Running a business today is an exercise for multitasking, where managing information and opportunities can be a big challenge. Overseeing your brand is just as demanding. You need a centralized operation where your marketing is all in one place. That’s where PIP Triad can help!

We provide online custom store fronts featuring our web-to-print system, called easyDOCS®, that allows you to manage and control your brand efficiently. This online store front centralizes your marketing assets, everything from printed materials and business documents to promotional products and more. Field staff can customize images and personalize contact information. Materials can be ordered on an as-needed basis to reduce waste, control inventory and manage costs. You can also closely monitor and manage purchases, site usage, consumption and more through online reports. 

Companies of all sizes are utilizing this system. Let PIP Triad create an online store front for your business so you can take advantage of the web-to-print experience too!

PIP Triad’s New Promotional Video

“From our humble beginnings in Shadowbrook Plaza, to our spacious South Main Street location, and now spanning across the Triad into Greensboro and High Point, PIP Triad strives to offer our customers the very best in marketing services and advancements in technologies…”

We’ve filmed a new short advertisement here at PIP Triad highlighting our growing services and capabilities between the two Triad locations!

 

 

 

Did You Know Facebook Will Let You Know When to Post?

If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers.

Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.

The drop-off in organic reach per fan, the rate that content is seen by a follower as a natural part of their daily newsfeed, continued to drop for even more pages. Usually, around 16-20 percent was considered to be a large number. That meant that almost a fifth of all your followers saw the content you posted. This number has since dwindled down to 4-6 percent.

This phenomenon was met with outrage and frustration from everyone involved. Ever increasing calls for why this has been happening was finally met with a confirmation from Facebook that they had changed their algorithm and organic reach had dropped considerably for every page. Their suggested fix for this was to pay them to post ads more frequently. Understandably, this solution was not met with too much optimism.

The majority of small businesses and fan groups out there made accusations ranging from mild frustration to outrageous accusations of illegitimate business practices. The larger issue was that these groups have spent a lot of time accumulating the followers and likes that they have. Facebook made the guarantee that followers and likes would translate into long-term success on Facebook’s business page options. These businesses and groups became frustrated when it was said that all this work they did was now secondary.

There is a legitimate method to this madness. The algorithm that Facebook uses to determine which posts make it to the newsfeed was changed to value greater quality posts. Things like interest in the quality of the post, who posted the content, how recently it was posted and other factors were the focus of this new algorithm.

Facebook’s Defence: The Challenges of being the world’s largest Social Media platform

Facebook admitted that organic reach rates had dropped, but it was not because they are being vindictive or seek greater profits. The head of Facebook’s ad product marketing, Brian Boland, stepped forward to answer questions that Facebook had been receiving for some time.

This change was not a bid to increase profits. Boland assured business owners that Facebook has always had its customers and businesses at heart throughout the changes that they have made. The choice to decrease organic reach rates was motivated to allow more people to be exposed on the newsfeed rather than having it dominated by a handful of super-massive groups. The paid-ads option was also meant to appease groups that had the budget to increase this minimal ad space. The two messages seem contradictory, but at its core, Facebook was trying to give the little guy a chance at making it on a newsfeed.

Part of the decrease was natural, an argument that has sound roots. The number of likes made per day has grown by 50 percent in the past few years. This is an incredible amount of people and information being posted on boards. Decrease in organic reach to a given managed business page was the result of too much content on too small of a venue. There are only so many hours people spend on Facebook and the newsfeed is only large enough to hold so much. This was a crisis of supply and demand. To resolve it, Facebook decided to cut everyone’s average reach in a bid to bring less popular pages to light.

When Boland spoke, he mentioned Google as a peer company that had a similar problem. Bigger companies with larger followings were posting low-quality blogs and content that were overshadowing the high-quality content that smaller businesses and bloggers were posting because they had so many more likes. Google then updated its algorithm to favour websites that posted good content more often, rather than spam websites. Facebook has merely tried to create a similar algorithm to better promote smaller businesses and fan pages.

Many of Boland’s answers and messages point to one larger assumption businesses must be making towards Facebook: it is changing. Advertising on Facebook is now a far different experience than it was even a few years ago. Where once success was determined by likes and follows, it is now far more similar to advertising on Google.

If you want a successful business page on Facebook, you must have great content, the interest to draw Facebook’s attention and the cash to supplement a reliable ad campaign.

Adapting your managed business page to the new Facebook

Now that you know what has occurred and what it means for you, how can you start adapting to the situation? Luckily, the grand majority of changes you have to make are relatively small. What they will require is more work on your part and dedication to the platform.

Post more often with fresh content. Now that the newsfeed’s content is far more limited, you will need more content to increase your chances of being posted for your followers to see. This means posting more often at all times of the day. Posting once or twice a day will only work if those posts receive a massive amount of activity. If a healthy discussion keeps your post in the newsfeed for hours, great! However, this is likely not the case.

You will want three to four posts a day, at various times of day. How recent a post was made is a large factor for Facebook, so older posts have an increasingly low chance of being put up on the newsfeed. Having a quasi-fresh post at all times of the day will help.

Facebook-Insights

Facebook’s Insights Feature lets you know when to post. Posting all the time is best, but you also want to make sure that all of your work pays off. This means finding out when your demographic is the most active. Under ‘posts,’ Facebook has an option for your managed business page called “Insights.” This option allows you to see the activity on your page, how large it was and when it occurred. Use this information to decide when to be active on your business page.

Link back to your regular business website and any other social media accounts you may have. This is great for Facebook’s algorithm, but also for Google’s algorithm. The more connected your pages are, the more likely it will be noticed by search algorithms in general. It also allows your Facebook followers to jump back and forth between their comfortable Facebook feed and your website.

How businesses interact with Facebook has irreparably changed. It is harder, as a small company, to break into fame through the Facebook newsfeed and the odds are stacked higher than ever against you. The best way to grow your managed business page is to use the new Facebook to your advantage and spread your message through every avenue possible.

Did You Know PIP Triad Produces & Installs Custom Wallpaper?

Our production team had a blast making over the main entrance and lobby area of the American Baseball Coach Association office last week!

We produced and installed door and window decals and clings as well as wall graphics using various substrates and equipment. The ABCA logo was printed and cut contoured on our laser HP out of self-adhesive vinyl material applied to black plastic that was mounted with unique hardware to give a 3D standoff effect. A cut contour decal of their logo was also applied to their front door along with four full color window graphics produced on our popular window mesh vinyl. We then output six large wallpaper panels that create a breathtaking view of a baseball field from its crowded stadium seating once installed.

Take a moment to watch the quick and seamless installation!