We understand that most businesses are on a tight budget, but there are a number of different trade show booth options to give off the best impression to customers while not breaking the bank. When creating a display, it’s often important to go for quality to ensure that the booth lasts a long time. Even with a small display, having a quality design allows businesses to build on it later. With these displays, trade show attendees can have a clear visual of what represents a company and what message is being communicated.
For businesses that want to change out display content, consider using retractable banner or spider signs which give presenters the opportunity to change out the graphic without any other equipment or tools. LED Backlit Displays offer the same convenience.
Curved Arise Murals make a big impression, provide a solid backdrop, or stage as we like to call it, for the services and products you are presenting. Available in 10 or 20 feet by about 7.5 feet tall, the full color printed substrate is stretched over a light weight metal frame that pops up like a tent! Each 10′ mural also comes with a 3ft oval counter that is custom wrapped as well and acts as travel storage for the entire setup! Some businesses ad features such as spot lighting, digital screens, and smaller attachments to hold materials such as brochures and other handouts.
Floor graphics are another option to consider. Add another dimension to your booth with temporary surface decals that remove easily, or custom printed floor mats, you could really reel in attendees!
And there are always over hangs, banners, flags and other versatile signage that you may want to have handy for those really big shows!
Still hesitating about investing in Trade Shows? Take a moment to read this article on the importance of Trade Shows and Trade Show Marketing from adcamo.com
Trade Shows and Their Importance in Trade Marketing
If you are looking for a platform for your trade marketing strategy, you cannot afford to overlook trade shows. Exhibiting these products at a trade show can be a great way to get them in front of current and potential supply chain customers. More importantly, they offer a great way to create a first impression about your company to sub-distributors, distributors, and wholesalers. With the right pitch and talent, you can not only get promising leads but also turn them into partners in your supply chain structure.
These trade shows can be valuable in most industries and fields of work, and for a variety of trade marketing strategies. In general, a national trade show can attract as many as 1,000 exhibitors and 10,000 attendees, with around 200 visitors per day. If you focus on only sales calls, it would be next to impossible to have this kind of audience reach.
If you are still not convinced about trade shows as an important element of your marketing strategy, here are some reasons why you should consider them.
The vast potential for sales leads
One of the biggest reasons for a presence in trade shows is the potential for sales leads. As mentioned earlier, hundreds of customers come to these shows and, depending on the show you are part of, a majority of them could be part of your target audience. The very presence of these customers in a trade show means that they are interested, and you have the chance to convert this interest into a promising and qualified lead. The right marketing message and pitch can help draw more prospective customers for your supply chain than the most complex sales call campaign.
The opportunity to grow your network
A good trade marketing strategy involves using your network to your advantage, and trade shows give you the chance to develop and strengthen this network. These trade shows offer an invaluable opportunity to network with potential supply chain entities as well as other businesses within your industries. Over time, networking within your industry can open new opportunities for your business too.
Increasing awareness about your business
The reasons given above mention marketing pitches and networking, but neither of them work well if your business lacks brand recognition. By displaying your products and brand in trade shows, you can create awareness about them as well as generate interest among customers. A good tradeshow marketing strategy can get people talking about your people within the industry and even on social media.
A chance to gauge the competition
At the end of the day, a trade show is not just about one business. It is a platform for many businesses to display themselves and their products. If the show caters to a specific industry, as many of them do, then many of the businesses you see in trade shows are probably your competitors. You get to see what they are up to and the products they have to offer. This sort of opportunity to assess competitors up front is rare, and must be used.