Did You Know… 2/3 of US Consumers Own Smartphones?

Would you believe that the number of smartphones has jumped 44% since 2011?! More people own Smartphones than gaming consoles or cable television now!

This interesting article full of smartphone and mobile device statistics should really make you think twice about how well you are representing and offering your business, products and services to your customers through cell phones and tablets…

Is your company’s website optimized for mobile devices? Is your company fully engaged in all types of social media? How easily can a customer find your business location or contact info from their phone or tablet? How easily can they purchase your products or sign up for your services with a couple clicks?

Two-Thirds of U.S. Consumers Own Smartphones


Two-thirds of U.S. consumers currently own smartphones, up significantly from 44% in 2011, according to a new report. In fact, nationwide smartphone popularity is so high, it’s now more common than gaming consoles (46%) and digital cable (54%).

The findings come from Nielsen’s Digital Consumer Report released this week, highlighting the country’s growth in tech adoption in the past few years.

The report also revealed that the average person owns about four mobile devices and spends 60 hours a week consuming content on them. Half of smartphone users access social networks each day and 84% use a mobile device while watching TV. Smartphone owners spend 86% of their time using apps, compared to 14% of their time accessing the mobile web.

The news comes as Gartner Research recently announced global smartphone sales totaled 968 million units in 2013, up 42.3% in 2012.

Smartphone sales made up 53.6% of all mobile phone sales last year

Smartphone sales made up 53.6% of all mobile phone sales last year and surpassed feature phones for the first time ever.

Samsung occupied the most market share (31%) for smartphone sales, followed by Apple (15.6%), Huawei (4.8%), LG Electronics (4.8%) and Lenovo (4.5%).

Meanwhile, the Android mobile operating system now occupies 78.4% of market share, followed by Apple iOS (15.3%) and Microsoft Windows (3.2%) in 2013. BlackBerry trailed with just 1.9% market share.

Article by Samantha Murphy Kelly, Mashable


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