Admit it. You’re not too impressed when shopping on a site that doesn’t have very good product images or doesn’t have a strong appearance overall (weak branding). Doesn’t it frustrate you even more when you just can’t find that product that you just received an email ad about but the link took you no where near it… or you have to constantly zoom in and out to make your way around the web page…
Poorly designed sites on a laptop or desktop are already at a disadvantage to begin with. Those sites and even well designed computer websites can look and function much worse on a mobile device if not optimized correctly, decreasing those companies’ chances of making profit or gaining attention.
That being said, it’s no surprise that the majority of online consumers are heavily influenced by the appearance and functionality of the websites they are visiting on their smart phones and tablets.
Read about the importance of optimizing your business website for tablets and phones and then ask how PIP Triad can help!!
Shannon Bryant, 2/6/2014 – MarketingForecast.com
Almost eight-in-10 (77%) of consumers report that having a poor or unsatisfying experience while trying to use a website on their tablet will affect their willingness to purchase from that brand. Other tablet research from omni-channel commerce technology provider Useablenet shows that 70% of consumers say that the quality of photography and design of a tablet site influences their decision on whether to purchase.
In addition, more than 72% of consumers say that they use their tablet primarily at home, either while watching TV or in bed at night. Only 27% say that they take it everywhere, either for entertainment or work. Interestingly, U.S. consumers take their tablets outdoors more than U.K. consumers, who typically use their tablets at home. Useablenet analysis indicates this could be due to the higher availability of Wi-Fi hotspots and 4G technology in the U.S.
The top use cases of tablets for consumers include researching products before buying online (66%), watching videos and browsing photos (63%), checking prices and looking up store information (63%), reading ratings and reviews (54%) and browsing products and building shopping lists for later purchases (51%).
In addition, 61% of surveyed brands believe their customers want a tablet browsing experience that is consistent with the desktop, but optimized for tablet, while 28% think that consumers prefer a tablet experience similar to the smartphone. Ten percent believe that speed and convenience are the only factors that matter to tablet consumers, and 28% of surveyed retailers report that they have created a tablet-specific app and another 20% say they are planning one.