Did You Know… 82% of the Consumers Ignore Online Ads

Proof of how important it is to create unique, innovative ads to make your message stand out from all the rest… Businesses should keep this in mind for all forms of marketing and advertising – digital and print.

Marketers Increase Digital Ad Interaction to Draw More Attention

Kathy Crosett, February 19, 2014

Most marketers know that consumers block out at least some of the advertising messages that come their way. A new report from Goo Technologies, carried out by Harris BeautyInteractive, shows just how pervasive the practice is. Because consumers tend to ignore online ads more than any other kind, marketers should spread their messages through other media formats and should pay particular attention to their digital ad content.

According to Goo, here are the types of ads that consumers ignore on a daily basis:

  • Online 82%
  • TV 37%
  • Radio 36%
  • Newspaper 35%

Marketers will also be distressed to learn that 86% of consumers with household income exceeding $100,000 ignore online ads while 78% of consumers with incomes below $50,000 exhibit that same behavior. Whether it’s online banners, (73%), social media ads (62%), or search ads (59%), consumers are finding reasons to ignore what marketers want to tell them.

However, all is not lost. Goo research gives marketers a few ideas on how to turn around this situation. Over half of surveyed consumers say the following improvements to online ads would make a difference:

  • Humor 40%
  • Entertaining 32%
  • Stunning graphics 19%

42% of consumers also conceded that marketers could get their attention with online ads if they used a couple of specific tactics. This includes displaying ads that don’t resemble traditional advertising (15%). This consumer preference may explain why marketers are so attracted to native advertising. 12% of consumers say they’ll notice an ad with a high-tech component. On the entertainment front, marketers must include an interactive component. Engaging Millennials with interaction will attract 21% of this audience.   Marketers should also know that 10% of surveyed consumers said including an attractive person on the ad copy will draw their attention.

What techniques do you use to make sure your ad gets noticed?

Did You Know… PIP Triad Can Create Life-size Characters?!

104387_Invitation_NCWHF 2014_Five Eight FourThe North Carolina Wildlife Habitat Foundation is a wonderful organization that assists in the acquisition, management and protection of wildlife habitats within North Carolina and promotes conservation education. PIP of the Triad is proud to lend a hand whenever we can!

Each year, the organization hosts an Annual Wildlife Extravaganza…

Beginning in 1996 the members of the NCWHF organized and hosted the first annual Wildlife Extravaganza. Ever since, this event has been the Foundation’s flagship fund raiser. On average this event will net the Foundation around $50,000. The concept is simple and effective. The Foundation’s members will presale 100 tickets at $1,000 a piece. Half of the proceeds will go to cover the expense of the event and the other half into the Foundations Endowment. One ticket admits two people and qualifies the ticket holder for all prizes. The event is formatted as a reverse raffle that includes 10 major prizes such as boats, guns, ATVs, trips and jewelry and a grand prize.  The 2014 grand prize is $10,000.oo!  This event is hosted at Grandover Resort in Greensboro, North Carolina and is usually held the last Saturday in February. Teena M Koury has served as the chairperson since the first event. Her efforts have generated approximately 1.5 million dollars. We would love to have you attend an event.


We had so much fun helping with this year’s Annual Wildlife Extravaganza this past Saturday! PIP Triad produced the invitations and programs, as well as numerous signs for the event’s auction items, sponsors, general advertising… We even produced life-size cowboys — a few of the foundation’s major supporters — so that they could be present at the event and join other attendees in fun photographs!

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Visit PIP Triad on Flickr to view more NCWHF Extravaganza Signage!

Did You Know… Majority of Consumers Buy Things for Emotional Reasons Rather Logical

“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”

Which means…

In order to gain customers (and keep them for life) you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.

Want to see how it’s done? Check out this infographic


Did You Know… You Can Bring Up a Person’s Digital Profile with their Business Card?!

High-Tech Business Cards Digitize Contact Info With a Tap

Despite the high-tech tools we use to conduct business, in-person networking still feels instinctive, albeit old school. You won’t find startup founders swapping contact info by bumping smartphones. Instead, they solidify their exchanges with business cards — a lo-fi tradition that hasn’t changed much since its origins in European aristocracy.


TouchBase Technologies, an MIT startup that made a splash at last year’s DreamIt Venturesaccelerator, has proposed a new option that falls somewhere between a traditional business card and the mostly unpopular digital alternatives already on the market.

TouchBase’s cards are embedded with conductive ink circuitry, which mimics the electronic signal of a fingerprint. By tapping the card against a smartphone screen, the cardholder’s digital profile is transferred to the recipient’s mobile device in seconds.

“We realized that business cards really aren’t going away,” TouchBase CEO Sai To Yeung tells Mashable. “It’s a critical part of business etiquette.”

Tech ventures that try to replace the business card do so at their own peril. Google‘s Android Beam allows smartphones to exchange information through near field communication (NFC), but the technology hasn’t been widely adopted as a business card alternative, partly becauseiPhones aren’t compatible. Google also recently shuttered Bump, a similar mobile-to-mobile sharing app, and QR codes make a business card look cluttered and ugly.

The information stored on a TouchBase card is not limited to what’s physically printed on it. When tapped against a smartphone screen in TouchBase’s proprietary app, the card redirects to a digital profile with the cardholder’s photo and contact information, with links toTwitterLinkedIn and Facebook profiles, as well as photos and videos of creative projects. This is in contrast to other card-scanning technologies, which rely on a photograph of the card to transcribe information (LinkedIn and Evernote both offer such apps).

“This is a way to keep the look and feel of your card, but when you want to share more information, you have that ability,” Yeung says.

The TouchBase profile is cloud-based, so you can update your information at any time.

The TouchBase profile is cloud-based, so you can update your information at any time. Users can also track their cards, seeing who has “tapped” their contact information.

There are a few drawbacks to the card’s current technology. TouchBase’s trial run is limited to the iPhone 5, 5S and 5C, and the app cannot export information to your Contacts list. Because the card stock is not especially flexible, users might need to remove their iPhone cases in order to lay the card flat against the screen. Yeung says that TouchBase plans to print on more flexible card stock in the future, and that native apps for iPhone and Android are in the pipeline.

TouchBase’s Indiegogo campaign will be funding until March 15. As of this writing, the startup has raised nearly half of its $30,000 goal.

Article by Rebecca Hiscott

Did You Know… 2/3 of US Consumers Own Smartphones?

Would you believe that the number of smartphones has jumped 44% since 2011?! More people own Smartphones than gaming consoles or cable television now!

This interesting article full of smartphone and mobile device statistics should really make you think twice about how well you are representing and offering your business, products and services to your customers through cell phones and tablets…

Is your company’s website optimized for mobile devices? Is your company fully engaged in all types of social media? How easily can a customer find your business location or contact info from their phone or tablet? How easily can they purchase your products or sign up for your services with a couple clicks?

Two-Thirds of U.S. Consumers Own Smartphones


Two-thirds of U.S. consumers currently own smartphones, up significantly from 44% in 2011, according to a new report. In fact, nationwide smartphone popularity is so high, it’s now more common than gaming consoles (46%) and digital cable (54%).

The findings come from Nielsen’s Digital Consumer Report released this week, highlighting the country’s growth in tech adoption in the past few years.

The report also revealed that the average person owns about four mobile devices and spends 60 hours a week consuming content on them. Half of smartphone users access social networks each day and 84% use a mobile device while watching TV. Smartphone owners spend 86% of their time using apps, compared to 14% of their time accessing the mobile web.

The news comes as Gartner Research recently announced global smartphone sales totaled 968 million units in 2013, up 42.3% in 2012.

Smartphone sales made up 53.6% of all mobile phone sales last year

Smartphone sales made up 53.6% of all mobile phone sales last year and surpassed feature phones for the first time ever.

Samsung occupied the most market share (31%) for smartphone sales, followed by Apple (15.6%), Huawei (4.8%), LG Electronics (4.8%) and Lenovo (4.5%).

Meanwhile, the Android mobile operating system now occupies 78.4% of market share, followed by Apple iOS (15.3%) and Microsoft Windows (3.2%) in 2013. BlackBerry trailed with just 1.9% market share.

Article by Samantha Murphy Kelly, Mashable


Did You Know… Word-of-Mouth is Still a Powerful Tool… ONLINE

You can do all the research you want but you usually end up seeing the doctor that your aunt recommended, the therapist your best friend had such success with, the butcher your neighbors are always ranting about… and you’ll definitely make an effort to stop into that shop your co-workers, mother and kid’s friend’s parent mentioned having a blow-out sale.

Consumers find comfort in hearing about other consumers’ experiences, proving that word-of-mouth is still one of the strongest tools when it comes to gaining, or losing, business. Companies must not forget that consumers talk… and talk, and talk. They must remember that every customer will gladly recommend your product or service if they had a positive experience. And even more importantly, that every customer leaving with a negative experience will be even happier to warn the customer walking in to turn around.

For years there have been online message boards and chat forums for people to list their recommendations or warnings about certain businesses. But social media has taken the lead in directing consumers.

Besides promoting special offers, events, portfolios and success through Facebook and Twitter, businesses should also be embracing the opportunity to generate positive conversation among their online audience about their products or services.

PIP Triad offers consultation and assistance with Social Media Marketing for you and your business. Before asking how we can help, take a minute to read a little more on how businesses have been benefiting from online word-of-mouth…

Consumers Using Online Tools, Word-of-Mouth to Find New Physicians

Kathy Crosett, 1/27/14 – MarketingForecast.com

The federal government, health insurance companies, and exchanges are spending millions to encourage consumers to sign up for coverage under the new Affordable Care Act. However, these aren’t the only organizations targeting consumers with doctornew ad campaigns. The American Osteopathic Association (AOA) is encouraging physicians to pay attention to the criteria patients use when evaluating them and to advertise accordingly.

AOA research indicates that up to 30% of consumers are changing their primary care physicians in any

5-year period. Consumers end their relationships with their primary health care providers for a variety of reasons. The most frequently cited issues include moving out of the area (34.7%), not feeling a good fit with the physician (33.9%), and changing insurance companies (21%).

In the next year, some consumers will be seeking physicians for the first time ever. This is one of the positive outcomes of the new legislation. Other consumers will be seeking to replace their physicians. In all cases, AOA research shows that consumers  consider the following factors:

  • Acceptance of insurance plan (83.3%)
  • Bedside manner/empathy (60.5%)
  • Proximity of office to home, work or school (57.4%)
  • Convenient office hours (42.9%)
  • Medical specialty (37.5%)

Consumers tap a wide variety of information sources about medical service providers. The relationship between a patient and physician is often sensitive and personal so it’s no surprise that word-of-mouth (65.9%) remains the top influencer when consumers select a new provider. However, more prospective patients are also using online tools to find a doctor. They’re often researching not just for themselves but also for their children and for older family members. Insurance provider directories (51.9%), physician rating websites (22.8%), hospital websites (10.8%) and consumer review sites (10.5%) all play a role in the selection process. As a result,  physicians should be working to enhance their online profiles. They may also want to monitor their ratings on social sites and engage with consumers who leave comments.

A New Approach to Frosted Glass

Last week’s installation at Elon University was certainly a unique one…

The Dining Hall on campus will be opening a new restaurant this month. What used to be the 1889 Grill Room will soon be Green World at 1889, offering new vegetarian and vegan menu items for Elon’s students.

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Our PIP Triad Production Team was happy to contribute a few final touches to the renovated space before reopening next week. Our Graphics Department worked closely with the customer and our Production Department to provide a sleek glass decal for the main entrance on frosted substrate and a reverse window cling that wrapped around the glass divider of the front counter. This was a new process for PIP Triad but we were excited to take on the challenge!

We think the project turned out nicely! When up close in person, anyone would assume we completely replaced the glass. We are proud to add this installation to our portfolio and highly recommend it as a more affordable alternative to frosted glass!!

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Browse PIP Triad on Flickr for more images.