The Importance of a Social Media Strategy

Over the past couple of years, PIP Triad has been eager to expand its marketing reach and expand its service offerings to include marketing services.  We have been successful at both, first, by hiring our Marketing Director, Jessica Byerly.  As the social media wiz that she is, Jessica handles social media marketing for PIP Triad and she also has helped create a new revenue stream for PIP by managing social media for a number of our customers.

A 2013 survey by the CMO showed that marketing budgets were expected to be up about 6%, but marketing spending on traditional advertising (meaning all media not using the web) is declining by 2.7%.  Traditional direct mail and printed marketing pieces fall in this category. However digital marketing spend is up 10.2%.  This includes social media, website, SEO, banner ads, etc.

Here at PIP Triad, we could see that a number of our customers were struggling with social media.  But before they could offer to help they needed to demonstrate that they could really deliver great service.  So we hired Jessica to manage PIP Triad’s social media activities.  Once PIP’s own social media was up and running successfully then they began to offer to do the same for customers.

Jessica spends about an hour and a half per week generating content and managing Facebook, Twitter, and their blog. And now she spends time on behalf of her customers and generates between $400 and $2000 per month in revenue per client, managing social media for them.

social media

This past week, our Marketing Director, Jessica Byerly, conducted a webinar for PODi…

“I was honored to be asked and enjoyed it throughly! There were over 35 people that attended the webinar including Mark Johns from our corporate office and one of our very own PIP Triad owners, Judy Brumley!”    – Jessica Byerly

She is still receiving emails from viewers, such as Dave Erlandson, the GM of Caslon & Co, thanking her for presenting such helpful advice!

When it comes to developing a social media effort the biggest objections are “I don’t have time for it” and “It won’t drive any business for me.” Learning why establishing a strategic social media strategy is important for your business and learn about tools to help you manage your effort. Once you have mastered a social media strategy for your own business, you can then learn how you can offer it as a value-added service to your clients.

Our Marketing Director, Jessica Byerly, has managed up to 15 different social media programs for her clients over the past five years. She has worked with small and large business, starting Facebook pages from scratch and growing them to 600 Fans in just two months or more. In this webinar, she shares the best practices, such as the right times of day to post, the type of content to post and how to get the best engagement from your audience.

Some key takeaways from this webinar:

  • How much time should a business spend on social media? How often should they update content pages? Different sites accept and require different frequencies. Each generation consumes social media differently. Knowing where, when, how and what to post to your audience will make a big difference in your engagement
  • Learn what type of content a business should use to trigger a response – Images, questions, polls, contests, retweets, mentions?
  • How do you measure fan growth and engagement? Learn how to use numerous free and low cost tools to help manage your social media presence, and help you learn who your customer is
  • Low cost/no cost ways to build your fan base, grow awareness for your business and sell more volume

With Jessica’s enormous help, we quickly realized that we were able to sell more document printing and more signage to the companies for which she managed their social media.  So not only is she able to drive revenue for PIP Triad by managing social media she is able to drive additional new printing revenue as well.  Very cool!

If you are a member of PODi, feel free to watch Jessica’s presentation. Just follow the link & log in!


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