Refresh… Rebrand

Is your company beginning to lack exposure? Not grabbing the amount or kind of attention it was in the beginning? Or maybe you’re trying to reach out to a different audience?

It may be time to step back, take a deep breath, and rebrand your company… even if it requires a slight hiatus. Having all the collateral you can imaging and engaging in as much social media as you find time won’t matter if it is not suitable for the traffic you are trying to gain.

Curators from Communication Arts have highlighted a great example of rebranding…


Houweling’s Tomatoes has been North America’s largest producer of greenhouse-grown tomatoes for years. In 2011, they announced a new direct-to-customer sales organization, teaming up with Dossier Creative to create a new brand & marketing campaign to boost awareness. Keeping Houweling’s sustainable efforts in mind – in everything from paper selection, print methods, and general aesthetics – Houweling’s fresh new look really reflects their promise of using “craftsman’s care” to produce the best-tasting greenhouse tomatoes. This new branding will be used not only on standard business collateral (business cards, mailers, etc) but on produce tags & packaging, social media & web, and even transportation.

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We think the new look is very strong, what about you?

PIP Printing & Marketing Services of the Triad can help with your company’s facelift as well! Stop by or call one of our stores today to get started!

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