Introducing PIP of the Triad…

What an exciting month May has been for PIP Printing and Marketing Services! We keep rambling on about our store merger but have yet to provide a glimpse of the people who have made such a growth possible. Employees from both locations met for a fun dinner at the PIP Triad headquarters in Burlington, NC …

Now you can meet our Triad Team too!

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We are down to earth folk, eager to get to know each and every one of our customers and we would love for our customers to get to know us! Find out what makes PIP Printing and Marketing Services of the Triad different by meeting our staff one by one throughout the following weeks right here!!

Today, meet:

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“Our PIP is different. It is the people and process that set us apart from your ordinary printer. We can build your website, print your store signage, and then print your business cards… total package!”  – Jessica Byerly, Marketing Director

About a year and a half ago, Jessica Byerly joined PIP as our Marketing Director. With a focus on Digital Marketing, Social Media, Websites, and fully Integraged Marketing Systems, Jessica handles PIP’s Internal Marketing efforts and guides our customers in growing their own businesses. The past year has been a busy one for Jessica. She was asked to speak at the PODi App Forum in Las Vegas, educating printers from around the world on Integrated Marketing.

Outside of the print world, Jessica lives on a farm with her husband of 14 years, 10 year old daughter, 7 rescue cats, 1 rescue dog and numerous chickens, geese, and rabbits. She and her husband enjoying beekeeping, working on their land, and cheering sideline at their daughter’s softball games.

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A Great Day for Relay!!

Relay 2013-4Another great turnout at this year’s Relay for Life at Burlington City Park, North Carolina and we are thrilled to have had the chance to lend a hand!!

Banners, posters, flyers, and yard signs… all thanks to our awesome team here at PIP Triad and the devoted leaders of Alamance County Relay for Life and the American Cancer Society. We can’t wait to do it all over again next spring! See more photos on Flickr!!

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Print Possibilities…

 

Today, the possibilities are endless when it comes to print & branding… Businesses are stepping further and further out of the box to grab attention with tactics and physical collateral very unique to their brand or services offered

…like this chest physician’s business card balloons! Company information is printed tiny on the latex and becomes legible when the balloon is blown up, how cool?!

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What about these edible cookie cards…

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Preforated cards that separate each attorney’s contact info…

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How about these wooden hexagon die cut business cards!

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Although such ideas are a bit specific to the information they reveal, we want to hear your out-of-the-box ideas unique to your company’s brand!! Nothing is too crazy for PIP, give us a call today!! 336-222-0717 or 336-315-2331

Keep up with our brainstorm through our Pinterest boards at www.pinterest.com/piptriad 

Refresh… Rebrand

Is your company beginning to lack exposure? Not grabbing the amount or kind of attention it was in the beginning? Or maybe you’re trying to reach out to a different audience?

It may be time to step back, take a deep breath, and rebrand your company… even if it requires a slight hiatus. Having all the collateral you can imaging and engaging in as much social media as you find time won’t matter if it is not suitable for the traffic you are trying to gain.

Curators from Communication Arts have highlighted a great example of rebranding…

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Houweling’s Tomatoes has been North America’s largest producer of greenhouse-grown tomatoes for years. In 2011, they announced a new direct-to-customer sales organization, teaming up with Dossier Creative to create a new brand & marketing campaign to boost awareness. Keeping Houweling’s sustainable efforts in mind – in everything from paper selection, print methods, and general aesthetics – Houweling’s fresh new look really reflects their promise of using “craftsman’s care” to produce the best-tasting greenhouse tomatoes. This new branding will be used not only on standard business collateral (business cards, mailers, etc) but on produce tags & packaging, social media & web, and even transportation.

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We think the new look is very strong, what about you?

PIP Printing & Marketing Services of the Triad can help with your company’s facelift as well! Stop by or call one of our stores today to get started!

Planning Your Marketing Calendar

As part of the Business Development Series by the Alamance County Chamber, North Star Marketing & Communications’ Andy Lynch visited yesterday to speak about how to develop and plan your company’s marketing calendar…

He began by pointing out some very common, and very easy, mistakes made by businesses in their marketing efforts. A lot of companies think of marketing as a series of on going projects rather than an integrated strategy; too often to companies only respond to urgent situations where promotion is needed rather than proactively planning and executing marketing tactics; and another common issues among businesses is getting their ENTIRE team on the same page.

Marketing plans fail because of…

  • lack of plan
  • too spread out
  • lack of structure & consistency
  • lack of funding
  • too ambitious
  • wrong tools being used
  • distraction
  • undervalued
  • wrong people for the job

Businesses must build a strong ‘Marketing Infrastructure’ suitable for any traffic at all, and with a ‘Marketing Mix’ specified for their targeted audience(s). Andy presented this idea plain and simple: a three-legged stool.

“Everyone knows, without either of those three legs, that stool will not stand!”  A strong balance of brand, web, and print can successfully support the weight of both inbound and outbound marketing (marketing mix)….

  • Brand: logo, tagline, colors & fonts, photography, messaging
  • Web: audience, content, design, programming, user control, mobile, support
  • Print: business collateral, signage, logo wares

3 legs of marketing

With a sound infrastructure, you need to determine your marketing mix by segmenting your market… Who are your target markets? Make a list of clients from the last 12 months and determine…

  • What are their specific pain points?
  • What would prompt them to need your product or service?
  • How does your product or service help solve their problems?

Then think…

  • Where are your customers?
  • What do they read, watch, listen to, search the web?
  • Who do they trust?
  • What keywords are they or would they use?
  • Where are they when they discover their need for your solution?

Once you’ve developed your marketing infrastructure and marketing mix, its time to plan your marketing calendar!

According to Andy, you should be tracking two types of activities:

  • Promotions: any marketing activity that prompts a target segment to take action
  • Projects: any activity required to move a marketing promotion forward

When planning promotions, consider the title, point person, description, targeted segment, placement, placement & production costs, start date, end date for each activity. For future projects, be thinking about the title, point person, description, associated promotion, production costs, start/end dates for each one.

Throw out the paper calendar tacked to your wall or the revised spreadsheet that shows up in your inbox twice a day! Use an online calendar instead where you can color code your projects and promotions, as well as each targeted segment, align all of your activities, plan 12-18 months ahead… all in REAL TIME! Your entire team can log into Google Calendar, for instance, and see what changes or updates have been made to your marketing calendar right away!!

Other marketing tips to keep in mind:

  • Carefully map out your content in your calendar at least 30 days in advance! 90 if possible.
  • Coordinate your blog posts, social media updates, broadcast emails, hardcopy newsletters, press releases, mailers, etc. in that same calendar

Graphically Speaking…

With content marketing as king, a new trend of infographics has become extremely popular… and effective!

What is an infographic?

According to sowhatsocial.com, these compositions are visual presented data within complex ideas that is easily understood, so long as it reveals interested, reliable data with a good visual story that delivers a message to its targeted audience.

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To become more familiar with this new marketing trend, visit SO!WHAT?SOCIAL and browse through our ‘Graphically Speaking‘ board on Pinterest to view all sorts of examples!!