Marketing Growth Strategist at PIP Burlington educates crowd on social media
Burlington, NC, February 12, 2013—Jessica Byerly, Marketing Director at PIP Printing and Marketing Services, recently spoke at AppForum, a digital printing conference put on by the Print on Demand Initiative (PODi). In her session, entitled Social Media-Tips and Tools for Customer Engagement and Growth, Byerly highlighted different ways that companies can grow their business and their brand through social media. She focused on techniques for reaching fans and explained how different generations engage with social media. She also discussed some low cost ways of managing multiple social media channels. The AppForum was held January 28-30 in Las Vegas.
“I follow Jessica on various social media channels, and her work is innovative, professional and insightful. She is experienced in this space, and is able to explain social media best practices so that beginners can understand it,” said Mark Johns, Senior Business Development Consultant for PIP.
Byerly has twelve years of experience in print, broadcast and direct marketing. For the past six years she has maintained a strong focus on digital marketing, specializing in search engine optimization (SEO), search engine marketing (SEM), email, text and mobile marketing, social media content strategies, and more. She is a Certified Marketing Professional through the Direct Marketing Association (DMA).
About PIP Printing and Marketing Services Burlington, N.C.
PIP in Burlington, owned by Jimmy and Judy Brumley, has been an award winning industry leader offering marketing and business communication solutions since 1983. In 2012, PIP in Burlington made history within the PIP franchise network by becoming the only PIP ever to receive a second Franchisee of the Year award. The center is consistently one of the top 10 franchises in annual sales, and has also fostered excellence in salesmanship, as evidenced by key team member Lee Whitaker taking home the 2011 Salesperson of the Year award. With over 37,000 square feet of sales, production and fulfillment space, PIP Printing and Marketing Services in Burlington is the largest franchise facility in the PIP network. The Brumleys contribute their time and resources to many charitable groups, including the YMCA youth programs, DARE and Loaves & Fishes Christian Food Ministry.