Marketing in the rain

This week has been a raining one here in central North Carolina, with snow and rain in the forecast today. Yesterday while driving down Church Street there was the Statue of Liberty walking the street, waving her flag, holding a umbrella. She was with a local quick tax service office and was promoting tax filing.

This is marketing – a form of marketing that catches the eye. You often see people standing at intersections, dancing, dancing with their sign, grabbing the attention of drivers waiting for green lights.

You have to admit that you look, you saw, you read the sign. You may have not gone in, made a purchase, or called. You were aware that the business was there and that they had a deal.

If you do not tell the public what you have to offer, do you expect them to come in?

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