While most companies do the majority of their marketing on the web, that doesn’t mean there isn’t room for PRINT. When we say print we are talking about the traditional printed marketing collateral – your business cards, brochures, Posters, flyers, and more. You can be smart about it and marry your print to the digital, connecting your offline efforts to your online ones.
That’s why QR codes are such a great marketing tool. They enable you to marry your print collateral with your online presence through people’s mobile devices. At the end of this year more than 55% of us Adults will be carrying a smart phone.
Use QR codes to send people to a relevant landing page, Customized Mobile Website, social presence (grow your fan base), or other piece of web content, and generate leads as a result. Giving your printed marketing materials a much higher ROI — that you can track! Some QR Codes are 100% Trackable. Use that knowledge to your advantage!