ABC’s of signage

Think about signs you know.. Everyone knows signs  – Yard Sale, For Sale, Real Estate, and Political. They are all signs that if seen we know almost everything we need to know to make a decision. However with the abundance of these signs on the side of the road – Signs have become so  common that their importance can be taken for granted.

As an entrepreneur, though, you should know that your sign can be vitally important to your bottom line.

The best signs are designed well enough to attract business, while at the same time enhancing the area where they are meant to work.

According to the NYS Small Business Development Center –  An effective sign is one that follows the ABC’s.

1. Attracts New Customers

2. Brands in the Minds of Consumers

3. Creates Impulse Sales

4. Helps a Mobile Society

5. Aids Traffic Safety

6. Enhances the Look of a Community


Now with that in mind – do you need a NEW sign? PIP Printing and Marketing Service in Burlington is also you local Sign Manufacturer! We can do it all even make your front door and Welcome Home Sign for your business! Call us today 336-222-0717.

Night Moves

A Couple of Weeks Ago – Two Men and A Truck of Greensboro (A Great Client Of Ours) came to us with a need! They had decided to set up a booth at the Piedmont Triad Business Showcase and was needing a new idea on how to brand their new offerings!

They have always been a great moving service – but is now going to offer Night Moves. This is a Service where if you need to move after work – they have the team and manpower to get it done.

The Showcase would be a revealing of the new offers to the public and they wanted to do it in a big different way. The team here at PIP Burlington has a great concept. Our Creative Director Katie – worked up two concepts.

The Client Loved the one! Then Production Manager Jeremy Mitchell and Quality Control Manager Greg Mullis – put some further thought into it and then the “Lights” went off!

Here is our concept from Start to Finish – We are so Very Proud!

You Are Invitied!

Piedmont Triad Business Showcase


We invite you to join us at the Piedmont Triad Business Showcase Tomorrow – Thursday May 17th, 2012!

Save The Date
PIP Printing and Marketing Services will have an exhibit on site.

Stop By To See The Many Generations of PIP! Doors Open at 8 a.m. for the Business Before Hours and the Exhibit Hall opens at 9 a.m. Programs and Events are FREE!
Visit with Lee, Judy, Jimmy, Jessica and more while attending the Expo – and make sure to drop by our booth and register to win a Marketing Makeover Valued at $2,000! Your Business could win a New Website, Mobile Website, Brochures, Logo Design, Business Cards and more!

We Hope To See You There!

Piedmont Triad Business Showcase

Greensboro Coliseum Complex
1921 W. Lee St.
Greensboro NC
Special Events Center

Thursday May 17th, 2012 from 8 a.m. to 6 p.m. 

Socially Inclined

This week’s issue of the Triad Business Journal there is an article written by Ms. Catherine Carlock about a dental practice in Greensboro and their Social Media Marketing. They are doing things right! Dr. Civils and his wife are using Social Media to their advantage. Carlock talks about the time it takes to do Social Media the right way. Devoting enough time and choosing the right channels. The Civils are doing both Facebook and Twitter!

As it stated in the article not every Social Media Channel is right for you. Explore where your customers are at – Are they twitter users, Facebook users, do they spend their time on YouTube or reading articles.

Just having a page or presence is good but not good enough. You have to engage your clients. We often hear from clients that they post things and never get a response. Did you know that the time of day you post has a lot to do with the engagement level?

MBA Online did a study last year about how consumers consume their media, Social Media included. Take a look and see – who are your customers? and when are they looking for media?

Social Media – is also a 24 hour 7 day a week job – There is always a possibility that someone will post, ask a question, write a referral, or seek information. You need to be ready and willing to respond.

Make a BIG impression

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U. S. Census Bureau, 18.6% of the population moves each year. Which means every year you’re losing customers that you must replace with new. New people are moving in your area each and every day – are you marketing to them? Do they know you exist? Will they see you and stop if they were passing by?

If you want to grow your business, you must increase your customer base. The quickest, easiest and most economical way to attract new customers is with signage. You own impressionable real estate! The Store Sign, the windows, your car, your clothing, bathroom doors, and the list goes one. Are you marketing on the real estate you already own?

Make a big impression on your customers with PIP’s signs, posters, banners, oversized copies, displays and more. A large, eye-catching sign or poster can draw your customer’s attention and drives awareness of your products and services. It’s also the perfect complement to any marketing campaign. At PIP, we can help you stand out and get noticed.

Marketing is Marketing – Keeping you name out there is key. With your signage – At a minimum, your sign should Attract new customers, Brand the business and Create impulse sales. If that is not doing it – do you have a window to your office? Make people stop and look. Make it
Plus, PIP can handle all of your document needs, from design to printing, mailing and archiving. We even offer the ease of online ordering and document management. Call us today and let us make a BIG impression on you