Facebook Websites!

It is here – and we can help! Did you know that you can now have a fully functional website with in Facebook? Well you can!

Facebook is a very powerful tool that when used with a cohesive plan can help build your brand, increase your prospects, drive your sales, increase your referral business and be the source of free, viral brand building activities.

Facebook is the Internet foundation for approximately 850 million people throughout the world. That would equate to the third largest nation in the world if it had its own land and borders. Studies have shown that people – once logged into Facebook – do not leave, nor do they want to leave. So why not have all of your information there waiting for them.

We have the ability – here at PIP Burlington – to build that custom website with in the walls of you Facebook Page. Complete with Google analytics for trackability and the ability to generate leads!

See our two examples that are current live sites!



Still doubting why you should have a website with in Facebook? Watch this…then call us!

Who Is The Mayor Of Your Business?

You have the CEO, CFO, President, VP….but did you know that your company could have a Mayor? They very well could not be an employee thanks to none other than Foursquare. Foursquare is a location-based social networking website for mobile devices, such as smartphones.

– Users check in to earn rewards, points, and mayorialships. For instance if you are here at our PIP location and check in – you would get a prize! To give you another example – if you were to check in on foursquare at the chick fil a on University Drive here in Burlington and it is your firs time checking in – you would receive a free chicken sandwich or chicken nuggets.

That is worth downloading a free app and checking in! Most Chili’s in the United States will give you free chips and Salsa just for checking in.

With that being said are you reaching the foursquare audience? Are you asking them to check in? Are you offering a special?

If you would like assistance with foursquare – give us a call we would be glad to help!

Text For Food….Say What?

Yes, now you can Text For Food! Well, not exactly. . .but you can text for Food Deals! As we mentioned in a Blog a few weeks ago about being a part of the Text Generation, you can now have an opt-in Texting Program. We are proud to inform you that our friends over at Grill5•8•4 have taken part and are now offering exclusive “5•8•4 Exchange Club” deals! See below! We are thrilled to have them as participants in our Texting Program.

Text Club for Grill584

What does EDDM mean?

You may have recently seen or heard commercials by the United States Postal Service about Every Door Direct Mail. But what does this mean for you? No more mailing lists! No permit! No hassle!

Every Door Direct Mail makes getting your message out simpler than ever. An EDDM mailpiece can be used to target specific neighborhoods to help increase your business. You can choose to mail to businesses and residences or residences only, and postage is as little as 14.5¢ each. You can mail as few as 200 pieces or no more than 5000 pieces per day.

Here are some ideas for an EDDM mailing:

Realtors: You’re always looking for properties to list. Use a postcard in targeted neighborhoods to let homeowners interested in selling their homes know about you and what benefits you can offer them if they list with you.

Restaurants: This is great for new restaurants to let people know that you’re now open in their neighborhood. For any restaurant, it’s an inexpensive way to build up your clientele. Make sure you include a coupon to give people a reason to try out your restaurant.

Churches: Residential areas constantly have people moving in and out of them. Why not let the neighborhoods around your church know about your service times and activities for families? Make new residents feel that they are welcomed in the neighborhood and to your church.

Doctors and dentists: Don’t count on people simply knowing your office is in their neighborhood. Offer a free service or discount to bring in new clients.

Individuals: Do you have a lost pet? Are you having a yard sale? Instead of hoping someone driving by where you posted a sign about your lost pet or yard sale, and Every Door Direct Mail mailpiece will go to every home in your surrounding neighborhood and save you time.

You can make the mailpiece even more valuable by adding a coupon or a QR code (we can help you with that, too).

The possibilities are endless.

Let PIP Printing and Marketing Services help you design, print and mail your message.  Call us today to get started.

Banners, signs and posters. . .oh, my!

If you didn’t already know, PIP Printing Burlington can design and print eye-catching window graphics for your business, vehicle magnets, yard signs, wall clings, banners and much more. You may ask why you need more signs than just your company name sign. Think of the unlimited messages you can send to people who pass your business every day. Signs are one of the most cost-effective ways of advertising your business.
Signs, posters and banners are used everywhere and by everyone:

Community groups
Educational institutions
Political organizations
Real estate agents
And more!

The next time you’re driving around your town, notice how many examples of signage are being used by businesses.

Signs draw attention to your store windows. They engage your audience, and people will come closer to look at the signs and your message. If you choose a window cling material, your message can easily be changed again and again.
We can help you design and print the perfect indoor or outdoor signs, posters, banners, charts, or oversized photos to grab your audience’s attention and communicate your message loud and clear. We’ve even printed on a wooden door! Large, eye-catching signs, posters, banners and displays appeal to customers and deliver your message more effectively.

Like everything we do at PIP, we use the latest equipment for the sharpest resolution in black and white or color to create the greatest impact, giving you the greatest return on your investment. To customize your message, you can choose from an almost endless selection of sizes and print on paper, cloth, vinyl, canvas, or any number of other materials. We’ll add hardware for hanging or even install the signs for you.

Have a big idea, or need us to help you with one? It’s easy to make a big impression with signs, posters and banners by PIP!

Websites Within Facebook!!!!!

Well, spring is here and with spring comes many new beginnings, so why not start fresh with your Facebook Page?

Sure, you may have used Facebook last year to create leads for business; but this year, why not take full advantage of the power of social media?

In business, a large component is looking professional, talking professionally, and having professional tools. How professional does it look when you post sales on your Facebook wall? People would much rather see information and fun over a Facebook wall.

Although Facebook wasn’t created specifically for business needs, there are ways to increase the level of professionalism on your wall, and thus increase value for your services. When they look at your business page, you want buyers to see an extension of your business, and give them all the information they would need to make a further decision.

Growth Marketing, a division of PIP Burlington, is proud to offer you websites within Facebook! We have developed the amazing ability to insert apps that function like a menu bar on your Facebook page. It’s much like having a miniature fully-functioning Facebook website!

Out of all the amazing apps we have developed, we determined the following as the most useful:

Welcome – also known as the “landing page.” This is a great app, because right off the bat it allows you to represent your business in the way you desire. Having a landing page is more professional to land on, rather than the wall where there is too much info and no call-to-action.

About Us – Having an “about us” tab is perfect for giving your clients more information and statistics on your company. It’s the ideal location to tell people how to contact you as well.

Lead Generation with Email – The Lead Generation App is an Inbound Marketer’s dream. The Lead Generation App lets you create a call to action, customize your form to gather visitor information, attach a PDF (or a file of your choice). You are off to capturing leads from your Facebook page.

Inventory Listings – This app is the most crucial to any business looking to tap into the potential of Facebook generated leads. It’s the fastest and easiest way to add inventory to your Facebook page. You can add pictures, videos, Google Maps, and more to customize your Listings Page. You can even match the color scheme of your web to your listings.

Twitter – Integrate your Twitter feed and pull in Tweets to your Facebook page with just a couple of clicks. Tweets will automatically update when a user hits your page and click through to follow your posts! In the case of a realtor, it’s great. When you have a new house on the market, you can tweet it and clients on Facebook will be able to view it.

Having a professional Facebook page is easy to obtain and almost instantly upgrades the value of your business services.  Ready to get started?  Set up your appointment today and receive 25% off the set-up fee. If you refer a friend who sets up an appointment, you will receive an additional 10% off your set-up fee.

Hurry—Discount Offer Ends April 13, 2012