You often hear that print is dead. BUZZZZZ Wrong Answer. In the ever-changing worlds of electronic and print media, both have a value. Both have a purpose and both have an audience.
Both have benefits when it comes to targeting – it depends on your target audience as to how you should spend your time and dollars. The Digital World is great, it is a virtual space, virtual address, virtual touch. With Print you have physical touch and a physical address = Tangable.
A recent IBM/Ricoh joint venture conducted a survey and still found that 70% of Americans said they’d rather read print than read on-screen. Surprisingly enough that 69% of those surveyed were between the ages of 18 and 24 years of age.
Print is alive and Well – the real factor is using both